Rakesh Rawat

Senior Fraud Investigator Analyst @Taboola

Gurugram, IN

Identified and resolved several instances of fraudulent behavior, resulting in a 15% reduction in fraudulent activities.Conducted thorough analysis of clickstream data, traffic sources, and user behavior patterns to uncover suspicious activities and fraudulent schemes. Utilized industry-leading tools and platforms such as Geo edge, tableau, Datagrip etc to monitor and analyze ad traffic for anomalies.Investigated and analyzed advertising campaign data to identify and mitigate fraudulent activities, leading to a 20% reduction in fraudulent traffic.Helped in developing and implementing advanced detection algorithms and machine learning models to proactively identify potential ad fraud, improving detection accuracy by 30%.Collaborated with cross-functional teams including IT, marketing, and legal to design and enforce fraud prevention policies and procedures.Develop detailed reports and presentations for managers, developers, data scientists, and support teams, outlining fraud trends, financial impacts, and mitigation measures taken to prevent future incidents.Stayed updated on the latest ad fraud techniques and industry best practices through continuous learning and attending relevant industry conferences.Collaborate with external vendors like GeoEdge to present data on false positives and missed alerts, facilitating system calibration and improvement based on our specific needs.

Uttar Pradesh Technical University

Bachelor of Technology - BTech