Rakesh Rao

About Rakesh Rao

Since 2001, I have been active in the realm of business journalism, honing my skills in both writing and editing for esteemed organisations such as Network 18 and Business Standard, across print and online platforms. My connect with the industry has helped me in conceptualisation of Business Conferences, Webinars, Buyer-Seller Meet, and Award Functions fostering valuable collaborations among industry luminaries. With over 22 years of journalistic experience, I specialise in crafting content tailored to resonate with target audiences through diverse communication channels. Throughout my career, I have held leadership roles overseeing teams comprising writers, sub-editors, designers, web designers/developers, and more. My editorial tenure has been marked by comprehensive coverage of various business verticals, encompassing domains like manufacturing, infrastructure, energy, textiles, chemicals & petrochemicals, automotive & auto components, industrial technologies, automation & robotics, pharma & healthcare, plastics, packaging, engineering goods, food processing, sustainability, and business strategies. Additionally, my journalistic pursuits have taken me across borders to countries such as Germany, Turkey, Finland, and Australia.

Experience

1. Executive Editor

   ASAPP Info Global Services Pvt Ltd

   Jul 2017 — Present · Mumbai, IN

   As an Executive Editor, I lead the editorial initiative (print as well as online) of Asapp’s two business-to-business (B2B) magazines – Smart Manufacturing & Enterprises or SME (formerly known as Industrial Products Finder or IPF) and Indian Textile Journal (ITJ). I am accountable for both the publications right from conceptualisation to production (print and websites). Furthermore, I editorially contribute to other Asapp publications such as Indian Cement Review (ICR), and Infrastructure Today (IT). Additionally, I lead and moderate webinars and conferences covering topics such as Manufacturing, Infrastructure, Construction, Textiles, Cement, and more.My responsibilities include:• Supervising overall work of the magazines and their online versions• To oversee the work of all writers (internal and guest writers)• Delivering valuable content and keep the reader engaged• Exploring commercially viable projects/supplements to generate additional revenues and work closely with marketing & sales team for timely delivery • Hosting Monthly Virtual Event for Infrastructure & Construction Sector for FIRST Construction Council (an infrastructure think-tank)• Conducting monthly Editorial Advisory Board Meetings for magazines • Planning theme and identifying speakers for Asapp webinars, conferences/roundtables; Assisting sales team to identify prospective companies for sponsorship and tie-up for such events • Helping marketing team to devise promotion plans for magazines, conferences/awards, Exhibition, etc• Writing Scripts for Videos & Conferences• Liaising with industry leaders for the Jury Meet for selecting winners of IPF Industrial Awards• To continuously review the magazines and improve the editorial process to enhance productivity • Writing feature stories and interviews tracking developments in manufacturing, textiles, construction, industrial technology and automotive industries

Education

• Mumbai University

  Master of Science (MSc), Organic Chemistry

  1999

• K J Somaiya College

  B Sc in Chemistry and Bio-chemistry, Chemistry and Bio-chemistry

  1997

Skills

• Publications
• Corporate Communications
• Editorial
• Web Content
• Creative Writing
• Journalism
• Publishing
• Newspapers
• Copy Editing
• Content Writing
• Storytelling
• Editing
• Google Analytics
• Magazines
• Online Content Development
• Media Relations
• Content Development
• Press Releases
• News Writing
• Feature Articles
• Proofreading