Rakesh Ranjan
Marketing Manager @Maruti Suzuki India Limited
Signup · Get unlimited contacts
WORK HISTORY
Marketing Manager @Maruti Suzuki India Limited
Sales Plan Formulation:In coordination with RM forecast the key deliverable across the different product segment for territory.Plan and implement effective sales promotional activities(mileage campaign/exchange & loan mela/LGO meet/institution/seasonal package) in coordination with RM for generating more inquiries and volume in the dealer catchment area(micro markets) in the territory.Assure the effective inquiry monitoring, in coordination with dealer and his sales staff, to track the prospective buyers and enhance the conversion rateDealership Enquiry management, which include lost sales analysis, enquiry tracking card follow up\'s check, win sales analysis, conversion analysis, etc2. Channel Management:Track the competitors network or unrepresented market to seek the future opportunity in network expansion in territory.Ensure the workshops and showrooms infrastructure are in compliance with the company norms.Customer Satisfaction Management and measurement(CSMM):Analyze the CSMM score and plan and implement the activities across the territory for the improvement of the score.3. Customer Complaint Redressal System:Ensure mechanism for timely capturing and resolution of customer and dealer complaints, and hence, enhancing the quality of selling process.Achieve regular and smooth flow of feedback from the territory about the product, customer and market to the relevant departments.4. Financial Management:Ascertain the dealer financial health is sound to meet up the working capital requirements.Assure the optimized usage of the budget for the BTL activities for increasing the volumes.Ensure the timely payment collection and dealers claims settlement across territory.5. Supply Chain Management:Ascertain the effective coordination with logistics for product stocks at dealership.Coordinate with CO and RM for sending the finalized product requirements(model and color wise) as per sales plan for timely deliveryDealer Inventory management and control.
EDUCATION
Marwari College, Bhagalpur, Bihar
Higher Secondary School Examination, Science(Math)
VIM, University of Pune
Master of Business Administration (MBA), Marketing/Marketing Management,
Buddha Institute of Automobile & Computer Technology
Automobile Engg
ABOUT RAKESH RANJAN
I am a marketing professional with 5 years experience in Sales & Marketing with India\'s leading consumer durable companies like Nokia, Maruti Suzuki. I enjoy & accept challenge and have exposure of strategic planning, Handling sales & marketing activities, Handling Distributor, Retailer, Customer Complain in market, Promotional Activities, Managing Team, Business Planning, Generate Revenue Target and complete sales target, Develop Market Business, Collect Market Business Data for Market Research.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.