Rakesh Mishra

About Rakesh Mishra

I am an ardent Digital Marketing Expert with a demonstrated history of working in the Computer Software Industry, Real Estate, E-commerce and other B2B, B2C industries. Below I have mentioned my Skill sets: Marketing Automation- Performed the best practices of Email marketing using Marketo - Handle Webinar programs, Nurture programs, Gated programs, Tradeshows, List imports - Hands-on experience on using smart lists and flow steps for selecting the best target audience - Wellversed with Sales Force campaign setup and reporting - Focus on improve the email performance based on Delivery rate, Bounce rate - Generating reports to track the performanceSEO (On Page,Off Page optimization)- Perform Website Auditing and provide recommendation for the best way to rank- Competitor Analysis, Keyword Research- Google Analytics (Tracking, Monitoring website traffic, User flow, Behaviors )- Google Search Console (Indexing, Monitoring website issues, AMP, Sitemap)- Link Building.Google ADS (Search/Display/Video Ads )-Projections for the Ads- Figure out the best keyword- Optimize the Keywords and Ad Performance- Maintain the best Quality Score and CTR for Search Ads to achieve more qualitive traffic and leads- Provide the best bidding strategies for the improvising the performance- Handle the budgets for each campaigns, ad groups- Perform remarketing and suggest the best Targeted Audience, placements for Display and Video ads.Facebook Ads / LinkedIn ads/ Instagram ads- Follow up the best practice for Engagement, Brand Awareness and Lead Gen Campaigns- Monitoring Optimize the Campaign/ Ad set budgets, and performance of ads- Perform retargeting ads which helps to achieve 10% more productive result- Target the best Audience to get more number of qualitive Leads.Tools Used- Adobe Marketo, SalesForce SEM Rush, Google Tag Manager, Google Analytics, Hubspot CRM tool,

Experience

1. Senior Marketing Automation Specialist

   Kaseya

   Aug 2024 — Present

Education

• Biju Patnaik University of Technology, Odisha

  Master of Computer Applications - MCA, Computer Science

  2013 — 2015