Rakesh
Turning Brand Strategy into Sales Impact | Marketing & Field Execution | FMCG • D2C | MBA @ NIT Rourkela
- Role
- Research and Development Analyst at Grapevine Business Club, Nit Rourkela
- Location
- Jamshedpur, JH, IN
- LinkedIn followers
- 500 followers
About Rakesh
I come from a Physics background. No MBA family legacy, no corporate head start. Just a curious mind that loved understanding why things work — and that curiosity led me straight to marketing.At NIT Rourkela, I quickly realised something: the best marketers aren\'t always the most creative people in the room. They\'re the ones who think in systems and execute without losing the plot.That became my identity — a marketer who doesn\'t stop at the idea.My most defining moment so far? Leading \"Marketing & PR for DIYA Project\'25\" under Aasra Club at NIT Rourkela. We weren\'t selling a product — we were selling a vision. I built the outreach playbook from scratch, reached students, 500 faculty, and 30+ local businesses\", ran on-ground activations, managed stakeholder partnerships — and converted all of it into ₹2.09 Lakh in revenue with a net profit of ₹1.26 Lakh, supporting women-led micro-entrepreneurship. That campaign taught me the one thing no classroom fully can — the gap between a good strategy and great execution is just discipline and hustle.Before my MBA, I spent time on the \"shop floor at Vedanta Limited\", inside aluminium smelting operations at Jharsuguda. Most marketers never get that. Knowing how industries actually operate gives me a perspective that\'s hard to teach — and harder to find.i also did Business Operations Internship at \"India Post Payments Bank\", I\'m doing real field work — onboarding 148+ artisans under PM Vishwakarma, driving digital payment adoption, and learning how trust is built at the very last mile of the market. That\'s brand building too. Just without the fancy brief.I bring it to the table- Brand Strategy & Campaign Execution- Field Marketing & On-Ground Activation- Sales Strategy & Stakeholder Management- Product Marketing & Go-to-Market Thinking- Tools: MS Excel, Power BI, PowerPoint, Python (Basics)My spot lives where these three things meet:Brand Strategy → Field Execution → Measurable Sales ImpactI\'m actively looking for a \"Summer Internship in Sales & Marketing, Brand Management, or Product Marketing\" — ideally in FMCG, D2C, Tech/SaaS, or Industrial sectors.I don\'t just want a seat at the table. I want to help build it. r••••••••@gmail.com+91••••••••60
Experience
Research and Development Analyst
Grapevine Business Club, Nit Rourkela
Aug 2025 — Present · Raurkela, IN
Contributing to market research and content strategy for NIT Rourkela\'s premier business club. Analyzing industry trends to support club initiatives and business competitions.
Education
Karim City College Jamshedpur
Bachelor of Science, Physics
Kolhan University Chaibasa
Bsc phy, Physics
2021
National Institute of Technology Rourkela
Master of Business Administration, Business Administration and Management, General
Co-oprative college jamshedpur
Isc(12th), Science
JAMSHEDPUR CO-OPERATIVE COLLEGE
High School Diploma
Gayatri
High School Diploma
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