Rakesh Kumar Kamlekar
Hella Infra Market limited
- Role
- Manager of Marketing at Infra.Market
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Rakesh Kumar Kamlekar
I would like to apply in your esteemed organization. I hold a Masters degree with over…
Experience
Manager of Marketing
Jan 2024 — Present · Hyderabad, IN
Key Result Areas: Conceptualizing winning comprehensive marketing communication plans that included complete campaign planning across media, directing communication strategy (concepts & research) and creative development process Spearheading the design and execution of primary and secondary research, internal data collation, market and competitor analysis to successfully guide and influence sales and marketing decisions Executing media strategy specifically for target customers to create brand awareness with effective roll-out of campaign on ATL & BTL and managing to reach them Developing and planning promotional campaigns that helped the brand earn profit while monitoring effectiveness of the company’s brand strategies / marketing plans Successfully crafted a mass awareness campaign for the brand cache during launch of product with focus on capturing the attention of affluent buyers via targeted marketing campaigns Played a key role in:o Developing the first ever brand manual for the product cement categoryo Planning and implementing AOP plans and 100% set targets of business along with ATL and BTL plans for the brand across markets and 20+ sales branch offices with Dealer and retailer networko Planning and implementing large format of Dealer, Retailers and Press event management.o In part of Dealer engagement – Execution & exclusive planning for Udaan (foreign tour) eligible Dealers.o Conceptualizing several communication tools for the business o Ensuring proper and adequate execution of Dealer & Retailer signage board, in-shop branding, wall painting and outdoor advertisement at respective sites.o To develop panel of vendors and manage them for the production/designing of marketing collaterals.o Maintain and tracking all element of MIS. Efficient use of overall marketing budgets over INR 5+ Crores for the category Achieved highest brand score ever beating market leaders.
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