Rakesh Desai
Senior Manager at IPG Mediabrands | Performance Marketing | Programmatic | Ad Operations | Social | Search
- Role
- Senior Manager - Ad Operations at IPG Mediabrands
- Location
- Pune, MH, IN
- LinkedIn followers
- 500 followers
About Rakesh Desai
Experienced AdTech Professional with a strong background in the internet and digital advertising industry. Skilled in managing end-to-end ad trafficking, programmatic advertising, digital operations, social media advertising, ad verification. account management, and campaign management.Proven ability to optimize ad performance, enhance targeting strategies, and drive successful marketing campaigns across multiple platforms. Adept at analyzing data, improving workflows, and ensuring seamless execution of advertising initiatives.Holds a Bachelor’s degree in Computer Applications (BCA) with a specialization in Computer Science from Bharati Vidyapeeth, Kolhapur. Passionate about leveraging data-driven insights to maximize ROI and deliver impactful marketing solutions.
Experience
Senior Manager - Ad Operations
Apr 2021 — Present · Mumbai, IN
Digital Marketing & Ad Operations Lead with extensive experience in onboarding new sub-processes, managing a 16+ member team, and collaborating with global clients. Skilled in GMP platforms (CM360 & DV360), Brand Suitability tools (IAS & DoubleVerify), and DSPs (TTD, Amazon Ads, Roku, Samsung).Expertise in campaign setup, QA, optimization, reporting, and troubleshooting live campaign issues to ensure seamless execution. Acts as a POC for multiple global clients, resolving critical issues in real-time and optimizing performance. Conducts training sessions and knowledge-sharing initiatives to enhance team capabilities.Currently managing 30+ clients, providing strategic support for Ad Ops and planning teams worldwide while ensuring efficient campaign execution.
Education
Welingkar Institute of Management
Master of Business Administration - MBA, Operations Management and Supervision
2019 — 2020
Bharati Vidyapeeth, Kolhapur.
Bachelor of Computer Application (BCA), Computer Science
2009 — 2012
Skills
- Html5
- Html
- Ad Trafficking
- C++
- Digital Marketing
- Xml
- Campaign Management
- Rtb
- C
- Online Advertising
- Sql
- Advertising
- Oxygen Xml Editor
- Ad Serving
- Publishing
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