Rakesh Bhookya
Senior Manager - Growth @Chai Shots
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WORK HISTORY
Senior Manager - Growth @Chai Shots
Hyderabad, IN
EDUCATION
Sri Chaitanya Jr College
MPC
VIKAS - The Concept School
SSC
Jawaharlal Nehru Technological University
Bachelor of Technology (B.Tech.), Computer Science
Indian Institute of Management Tiruchirappalli
Master of Business Administration - MBA, Marketing
DAV BDL Public School
CBSE
SKILLS
ABOUT RAKESH BHOOKYA
I am an IIM Trichy alumnus with 10+ years of experience driving Acquisition & Retention through multi-channel growth strategies - performance marketing, branding, loyalty programs and product marketing - leveraging data and analytics to optimize results across Retail, Automobile and Gaming industries.I have managed multi-hundred crore budgets, led celebrity-driven brand campaigns and delivered measurable impact on CAC, ROI, retention and high-value player growth. Collaborating closely with product, tech and analytics teams, I drive feature development, GTM strategies, and ML-powered engagement programs.Brands handled: A23 (Rummy, Poker, Fantasy, Games), Tommy Hilfiger, Calvin Klein, TVS Motors, Lifestyle, Max Fashions, Home Centre, Splash and Spar Hypermarkets.
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