Rakesh Bhookya
Building Chai Shots OTT | Ex - A23 | Growth & Retention Expert | IIM Trichy
- Role
- Senior Manager - Growth at Chai Shots
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Rakesh Bhookya
I am an IIM Trichy alumnus with 10+ years of experience driving Acquisition & Retention through multi-channel growth strategies - performance marketing, branding, loyalty programs and product marketing - leveraging data and analytics to optimize results across Retail, Automobile and Gaming industries.I have managed multi-hundred crore budgets, led celebrity-driven brand campaigns and delivered measurable impact on CAC, ROI, retention and high-value player growth. Collaborating closely with product, tech and analytics teams, I drive feature development, GTM strategies, and ML-powered engagement programs.Brands handled: A23 (Rummy, Poker, Fantasy, Games), Tommy Hilfiger, Calvin Klein, TVS Motors, Lifestyle, Max Fashions, Home Centre, Splash and Spar Hypermarkets.
Experience
Senior Manager - Growth
Oct 2025 — Present · Hyderabad, IN
Education
Sri Chaitanya Jr College
MPC
2007 — 2009
VIKAS - The Concept School
SSC
2004 — 2007
Jawaharlal Nehru Technological University
Bachelor of Technology (B.Tech.), Computer Science
2009 — 2013
Indian Institute of Management Tiruchirappalli
Master of Business Administration - MBA, Marketing
2013 — 2015
DAV BDL Public School
CBSE
1996 — 2004
Skills
- Microsoft Word
- C++ Language
- Loyalty Programs
- Photoscape
- Sql
- Customer Insight
- Microsoft Excel
- Powerpoint
- Photoshop
- Campaign Management
- Power Director
- Email Marketing
- Analytics
- Retail Marketing
- Microsoft Visual Studio C++
- Sony Vegas
- Picasa
- Dbms
- Spss
- Direct Marketing
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