Rakesh Baskar
Product Marketing Specialist @SecPod
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WORK HISTORY
Product Marketing Specialist @SecPod
Bangalore Urban, IN
EDUCATION
Sikkim Manipal Institute of Technology - SMU
Master of Business Administration (MBA), Marketing
SKILLS
ABOUT RAKESH BASKAR
Creative, business savvy B2B marketing professional with a deep understanding of developing digital content for customer journeys across channels.Competencies: Capable of developing persona-driven content marketing strategies to enable every stage of the buyer\'s journey. Crafted targetted digital content to drive and engage prospective customers across market segments. Worked alongside internal stakeholders to ensure content is focused on supporting organizational goals while increasing brand awareness and engagement. Collaborated with a matrix of partners to conceptualize and develop compelling stories targeting key audiences and decision-makers across multiple platforms. Experienced in identifying effective channels to engage the target audience through relevant content and expand the content footprint to attract and retain customers.
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