Raka Basu
Pricing Strategy Lead - International Markets @Linkedin
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WORK HISTORY
Pricing Strategy Lead - International Markets @Linkedin
Pricing Lead for LinkedIn’s Talent Solutions business in EMEA & Latam. Partnering with Sales, Marketing and Product leadership to drive pricing, packaging and go to market strategies to drive share and grow business.· Responsible for shaping pricing and packaging strategy decisions for international markets · Driving offers and discount strategy across markets and customer segments · Led pricing and packaging initiatives to drive penetration and growth in emerging markets
EDUCATION
INSEAD
Master of Business Administration (M.B.A.)
Jacobs University Bremen
BA, Integrated Social Sciences
Washington State University
Exchange semester, Economics & Finance
CIMA
Part qualified, Certificate in Business Accounting
SKILLS
ABOUT RAKA BASU
Strategic commercial leader with 16+ years across Tech and Consumer, combining deep finance experience with recent leadership in B2B SaaS pricing and packaging. I partner cross‑functionally to shape monetization strategy, optimize offers and discounting, and guide go‑to‑market decisions across international markets. My work focuses on customer value, experimentation and data‑driven insights to design propositions that scale. Previously, I led commercial finance roles across multi‑billion‑dollar product lines at Microsoft, driving investment choices and growth strategy. Forward‑thinking, results‑driven and motivated by challenging the status quo to unlock sustainable revenue opportunities.
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