Ananya Raju

WORK HISTORY

EDUCATION

SKILLS

ABOUT ANANYA RAJU

Revenue-driven, marketing professional with 10+ years of progressive experience in developing data-backed, iterative go-to-market strategies and 360° marketing campaigns for large enterprises and startups. I specialize in developing data-driven marketing strategies that use a range of marketing levers including Product Strategy, Mass Media/ATL, Digital Marketing, Content Marketing, Inbound Marketing and BTL (Below-the-Line) Marketing to attract, engage and retain customers, across the funnel. I have had demonstrable success in building and managing strong, collaborative cross-functional relationships for successful marketing activations. KEY ACHIEVEMENTS 1. Championed the launch of a new digital lead-gen channel at Bell, a first for Bell Business Markets 2. Launched and grew two successful businesses from scratch. Led the business turnaround plan & marketing strategy for Mudrarika (retail/eCommerce) to achieve profitability within 24 months; returning a growth of 127% in annual revenue. Owned media strategy & budget allocation for multi-million dollar, multi-channel campaigns for brands like General Motors; surpassed campaign KPIs with 12% higher reach and increased awareness scores by 10-points. SPECIALIZATIONS 1. Product Marketing - Product Positioning & Consumer Messaging 2. GTM (Go-To-Market) Strategy 3. Sales Enablement 4. Account Based Marketing (ABM) 5. Integrated Marketing Campaign Management (ATL- TV, Print, Radio, Out-of-Home (OOH); Digital Marketing (Social, SEO, E-Mail); Inbound & Content Marketing; On-ground activations) 6. Stakeholder Management 7. Consumer Insight Mining 8. Design Thinking INDUSTRY EXPERIENCE: 1. B2B - Technology/Telecom 2. B2C- eCommerce/Retail, Automotive, Insurance, Hospitality, Mobile App PORTFOLIO 1. http://bit.ly/portfolio_ananyaraju