Raju B
Digital Marketing Specialist at William O\'Neil India
- Role
- Digital Marketing Specialist at William O\'neil India
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Raju B
Digital Marketing Analyst with in-depth management experience driving stakeholder value in largeand small corporations, rapid growth industries and distressed/turnaround organizations. DigitalStrategic leader with 8+ years of remote and on location strategic marketing managementexperience. Adapt at problem solving at every level while reducing cost via knowledgemanagement and QA to achieve organizational coherence and increase profitability.• Search Engine Marketing (SEM)• Google Ads, Bing Ads and Yandex Direct ads• Programmatic Advertising• Search Engine Optimization (SEO)•Visual Search Optimization (VSO)• Social Media Marketing (SMM) • Pay Per Click (PPC) and Brand Management • ORM• Native Marketing • Strategic Planning and Management• Business Analysis• Behavioral Targeting• Project Management• Inbound Marking• Web Analytic Platforms (GA and Metrica)• Campaign & Competitive Analysis • Data Research and analysis
Experience
Digital Marketing Specialist
Mar 2021 — Present
Developed thorough understanding about the product and the services offered through it, and successfully collaborated with the digital marketing team to run sustainable marketing campaigns using various platforms like Google ads, content marketing, Remarketing, social media and segments marketing.*Implemented a marketing Campaign that led to 65% increase in web and app traffic and 49% Sales.*Implemented, optimized and managed campaigns of 300k keywords across 8 websites, as a top 20 advertiser on Google and Bing.*Performed regular optimizations to improve QS for large sets of keywords across 2 sites on Google Ads seeing consistent improvements in QS (from 6 to 8+), CTR (170% improvement) and CPV (decreased by 26%).*Built, A/B tested, and continually optimized advertising campaigns in Gads, Facebook, and Outbrain.*Ensure compliance with the company’s pre-defined policies and procedures and administer control over digital marketing processes.
Education
Jawaharlal Nehru Technological University
Bachelor of Technology (B.Tech.), Computer Science
2007 — 2011
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