Raju Kumar Thakur

Experience

1. Analytical Intern

   Mamaearth

   Sep 2025 — Present · Gurugram, IN

   As part of the D2C Growth Team at Honasa (Mamaearth), I am gaining hands-on experience in the intersection of data analytics, performance marketing, and business strategy. My role focuses on leveraging analytical tools and business acumen to drive insights, support pricing strategies, and contribute to growth initiatives across multiple direct-to-consumer (D2C) channels.Key Responsibilities & Contributions:Work with datasets from 5+ D2C sales channels to study trends in customer behavior, pricing, and revenue performance, supporting business decision-making.Use SQL, Excel, Google Sheets, and Power BI to extract, clean, and visualize data for actionable insights.Build and maintain interactive dashboards that monitor sales KPIs, campaign ROI, CRM effectiveness, and channel efficiency.Support the senior team in pricing strategy development and analyzing channel performance to align with organizational growth goals.Collaborate with marketing, product, and operations teams to ensure that insights are translated into strategic and operational improvements.Participate in performance marketing reviews and contribute to identifying opportunities for channel optimization and customer retention.Report findings and recommendations to managers and stakeholders, enabling data-driven planning and execution.Skills Applied & Enhanced:Data Analysis & Visualization: SQL, Excel, Power BI, Google SheetsBusiness Analytics: Market Trend Analysis, Pricing Models, Channel OptimizationStrategic Contribution: Growth Strategy, Campaign Assessment, Data-backed RecommendationsCollaboration: Cross-functional teamwork with Product, Marketing, and Operations teamsThis role has given me exposure to real-time campaigns, CRM workflows, and growth strategy execution in a fast-paced D2C environment, strengthening both my analytical expertise and my ability to contribute to business outcomes.