Rajshikhar Molasaria
Head of Marketing, Cfd @Prestige Feed Mills
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WORK HISTORY
Head of Marketing, Cfd @Prestige Feed Mills
Indore, IN
EDUCATION
Devi Ahilya Vishwavidyalaya, Indore
Master of Business Administration (M.B.A.), Marketing/Marketing Management, General
Indian Institute of Management, Indore
Executive Programme in Branding & Advertising
MICA | The School of Ideas
PG Certification Digital Marketing & Communication, Digital Communication and Media/Multimedia
SKILLS
ABOUT RAJSHIKHAR MOLASARIA
I currently lead brand and growth initiatives for Prestige Rasoi (edible oils) at Prestige Feed Mills Ltd, focusing on building consumer demand, enhancing market competitiveness, and driving new product development.My role spans end-to-end marketing ownership — go-to-market design to ATL/BTL deployment, digital commerce expansion, and consumer insight generation. I have led Prestige Rasoi’s entry into Quick Commerce, while simultaneously strengthening offline visibility through high-impact local activations and city-scale media interventions.Beyond core edible oils, I also oversee the development of functional food products, identifying health-led opportunities, translating emerging consumer needs into viable product concepts, and building differentiated offerings in a highly commoditised category.A key part of my work involves grounding brand decisions in data. I have driven consumer research initiatives to uncover usage patterns, unmet needs, and functional gaps, translating these insights into innovation pipelines and renovation opportunities in a highly commoditised category.I operate at the intersection of brand, sales, and supply chain realities, with an emphasis on sustainable growth, disciplined spending, and measurable outcomes.
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