Raj Shekhar Singh

About Raj Shekhar Singh

I am a dynamic and results-driven Digital Marketing professional with nearly 3 years of experience specializing in Paid Campaigns, SEO, and Lead Generation. My expertise lies in leveraging data-driven strategies and cross-functional collaboration to drive business growth and enhance brand presence. I have a proven track record of executing high-impact digital marketing campaigns across various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads, particularly in the EdTech and Overseas Education sectors. Throughout my career, I have successfully managed marketing budgets of up to ₹20 lakhs, achieving over ₹5 Crores in return on ad spend (ROAS) and increasing qualified lead generation by 35% within just six months. I am skilled in utilizing digital marketing tools such as Google Analytics, SEMrush, and HubSpot to assess campaign performance and optimize marketing ROI. My strong collaboration with sales teams has led to a 15% improvement in lead-to-sale conversion rates, showcasing my ability to align marketing efforts with business objectives.

Experience

1. Assistant Marketing Manager

   Global Student Centre

   Feb 2024 — Present · Pune, IN

   In my current role as Assistant Marketing Manager, I lead and execute paid campaigns across Google Ads, Facebook Ads, and LinkedIn to drive qualified leads and conversions. I monitor key performance indicators (KPIs) such as ROI, ROAS, CTR, and CPL to optimize campaign performance. Collaborating closely with sales teams, I align marketing efforts with sales objectives, significantly boosting pipeline growth and revenue generation. I also drive organic lead generation through SEO-optimized content and social media strategies, enhancing brand visibility and traffic. My responsibilities include analyzing competitive market trends and conducting A/B testing on campaigns to refine targeting and improve performance. Additionally, I utilize CRM tools to track customer interactions and boost engagement, contributing to improved conversion rates via sales follow-ups. I manage B2B partner collaborations with institutions like Leeds Trinity University and York St John University to develop tailored marketing strategies, while leading a cross-functional team of 6 members to ensure timely and efficient project execution.

Education

• Savitribai Phule Pune University

  Bachelor of Business Administration - BBA

  2020 — 2023

• NMIMS CDOE

  Master of Business Administration - MBA

  2025 — 2027