Rajnish Kumar
Retail Marketing Leader | 17+ Yrs in ATL/BTL Campaigns, Brand Activation & Regional Strategy | Fashion & Lifestyle | Reliance Retail
- Role
- Senior Marketing Manager at Baazar Style Retail Ltd.
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Rajnish Kumar
Dynamic and result-oriented Marketing Professional with over 17 years of diverse experience in Retail (Fashion & Footwear), Consumer Electronics, Timeshare, and Financial Services, primarily across East India. Proven expertise in regional marketing leadership, delivering high-impact ATL/BTL campaigns, store-level activations, and multi-channel product promotions. Adept at driving footfall, revenue growth, and brand visibility across Tier 1, 2, and 3 cities. Skilled in stakeholder collaboration, team mentoring, and translating consumer insights into actionable marketing strategies. Currently leading cluster marketing for 100+ stores under Reliance Trends, contributing significantly to regional growth, festive campaigns, and hyperlocal customer engagement. Actively seeking senior roles in Retail Marketing, Brand Management, or Event Activation with growth-focused organizations.
Experience
Senior Marketing Manager
Oct 2025 — Present · Kolkata, IN
Senior Marketing Leader – Value Fashion Retail | Strategy & Execution of Pan-India Campaigns, Promotions & Events | Optimizing Marketing Spends to Drive Traffic, Conversion & Brand Visibility.
Education
Sri K.K.S.D High School Jaintpur, Muzaffar, Bihar
10th
1994 — 1997
Indira Gandhi National Open University
Bachelor of Arts - BA, History
2006
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