Raj Mann

About Raj Mann

As the Director of Marketing Analytics at Microsoft, I lead a team that delivers data-driven, analytical insights to shape enterprise marketing strategy, investments, and recommendations. With more than 25 years of experience in the s/w&h/w tech sector, I have a sound background in not only technology, but business and people management.I leverage my expertise in data sciences, marketing models, experimentation, and customer lifetime value to influence the strategic direction of product and marketing teams, and to develop innovative solutions that improve our user experience and satisfaction. I also partner with key business leaders to create the next generation of assistance and customer support for our users, and to enable core business reporting capabilities across the global digital channels. My mission is to harness the power of data to drive growth, impact, and value for Microsoft and its customers.

Experience

1. Director, Marketing Business Analytics and Insights

   Microsoft

   Apr 2021 — Present

   Focused on delivering data-driven, analytical insights to shape enterprise marketing strategy, investments, and recommendations. I\'ve lead a team to develop and deploy Marketing Business Intelligence services which move beyond performance measures and provide the business with clear signals to better plan and create strategies around our impact.Our areas of focus are associated with 5 core pillars:ABM Performance Reporting & Measures - Enabling core business reporting capabilities across the GDC work areas. Provides key measures, reports & diagnostics along with business & strategic insights.Forecasting & Planning - Provide business outcome projections, benchmarks, trends and variance insights. Enable business to set performance targets vs. forecast.Paid Acquisition - Leverage existing GDC prioritization models & build a feedback loop with media partners, enabling campaign optimization.Targeting - A balance of models and targeting tools to ensure corporate and sales users have simple, but effective set of analytics tools.Influence & Attribution - Quantify impact of marketing programs on business outcomes. Improve marketing program evaluation from association to attribution and incorporate CLV.

Education

• Wharton Executive Education

  Microsoft Marketing and Consumer Business Program

• University of Reading

  MBA, International Business

• Simon Fraser University

  B.Sc., Electrical Engineering

Skills

• Wireless
• Service Delivery
• Strategy
• Six Sigma
• Management
• Partner Management
• Strategic Partnerships
• Cloud Computing
• Unified Communications
• Saas
• Solution Selling
• Business Planning
• Business Development
• Project Management
• New Business Development
• Professional Services
• Software Project Management
• Crm
• Itil
• Business Alliances
• Business Intelligence
• Go-to-Market Strategy
• Telecommunications
• Product Marketing
• Mobile Devices
• Co-Location
• Competitive Analysis
• Enterprise Software
• Networking
• Process Improvement
• Integration
• Project Portfolio Management
• Sales Enablement
• Virtualization
• Business Process Design
• Leadership
• Visio
• Vendor Management
• IT Strategy
• Agile Project Management