Raj Kumar Gupta

About Raj Kumar Gupta

I’m a digital marketing professional with 5+ years of hands-on experience managing paid…

Experience

1. Senior Associate

   Ipg Mediabrands India

   Jun 2024 — Present · Pune, IN

   Key responsibilities:Marketing Technology & Platform Management • Utilize platforms such as Google Ads, Meta, TikTok, LinkedIn, Reddit, and DV360 programmatic tools to drive campaign execution. • Implement robust tracking systems to assess impact and fine-tune strategies accordingly.Client & Stakeholder Collaboration • Work in close partnership with clients to align campaign objectives with desired business outcomes. • Collaborate with creative, analytics, and technology teams to ensure smooth campaign delivery.Campaign Strategy & Execution • Create and execute digital marketing plans across various channels (e.g, Paid Search, Paid Social & Programmatic). • Ensure campaigns are consistent with client’s primary goal, branding & messaging. Performance Optimization & ROI Maximization • Monitor and adjust key campaign metrics such as CPM, CPC, and CPV to achieve cost efficiency. • Continuously improve audience targeting, creative elements, and ad placements to maximize engagement.Data-Driven Reporting & Analysis • Develop detailed performance reports that offer actionable insights into campaign effectiveness. • Perform post-campaign analyses to extract lessons and inform future strategies.

Education

• Kuvempu University

  Bsc.IT, Information Technology

• Savitribai Phule Pune University

  Master of Business Administration - MBA, Marketing

  2011 — 2013

• NIIT Institute

  Higher Diploma in Software Engineering, Information Technology