Rajkumar Thunuguri
Field Analyst @ BMS | Ex-Novartis | Pharma Commercial analytics | Adv SQL, DataIku, Alteryx, Tableau
- Role
- Data Analyst - Bi & t at 百时美施贵宝
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Rajkumar Thunuguri
Skilled data analyst with 3.5+ years in pharma commercial and field analytics. Holding an M.Tech from NIT Trichy, I specialize in US pharma and healthcare data, including APLD, LAAD, Xponent, SP, Veeva, and Digital engagement. Passionate about leveraging data-driven insights to optimize operations, identify trends, and drive strategic decisions.
Experience
Data Analyst - Bi & t
Apr 2024 — Present · Hyderabad, IN
Led advanced analytics initiatives in US Oncology and Hematology, analyzing TRx, NBRx, HCP reach%, calls per day, and engagement trends at national and subnational levels to assess field execution and optimize sales effectiveness.• Applied advanced SQL (window functions, frame clauses) and BI tools (Tableau, KNIME, Excel) to extract, transform, and analyze large-scale Veeva CRM, claims, and patient services data for actionable field insights.• Designed and executed HCP segmentation, targeting, and call planning analysis, supporting field force sizing, territory alignments, and roster updates to optimize coverage, workload balance, and account prioritization for effective deployment.• Monitored multi-channel HCP engagement and provided insights into field team productivity, call frequency, and targeting effectiveness to improve alignment with engagement goals.• Conducted payer analytics using LAAD data to identify access barriers and reimbursement challenges at HCP and account levels; provided insights to field teams, directly linking access issues to sales performance and supporting strategy adjustments.• Developed field survey and performance reports (e.g, Reblozyl in Hematology) to capture insights on market dynamics, HCP perceptions, and competitive positioning, supporting brand strategy refinement.• Collaborated with sales and marketing teams to integrate field analytics into strategic planning, delivering reports and presentations that informed senior leadership decisions.• Collaborated cross-functionally with Commercial Analytics, Marketing, and Field Teams to translate analytical findings into strategic recommendations supporting territory coverage and field effectiveness.
Education
Guru Nanak Institutions(GNI)
Bachelor of Technology - BTech, Mechanical Engineering
National Institute of Technology, Tiruchirappalli
Master of Technology - MTech, Thermal Power Engineering
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