Rajkumar Sonwane

About Rajkumar Sonwane

Renewals and product lifecycle specialist with 17+ years of experience driving revenue retention, pricing optimization, and customer success across global tech firms like Avaya and VMware.Key Outcomes: Reduced churn by 40% through tailored renewal strategies and proactive customer engagement Increased renewal revenue by introducing monetized late-renewal fees policies Improved quote velocity by leading CPQ transitions and standardizing complex deal workflows🤝 Boosted stakeholder satisfaction with 95%+ NPS via structured feedback loops and resolution frameworks Identified upsell/cross-sell opportunities using KYC insights, contributing to multi-million-dollar deal closures🧩 Streamlined product lifecycle processes, improving operational efficiency by 8%I thrive on solving complex renewal challenges, aligning cross-functional teams, and delivering measurable business value.

Experience

1. Business Analyst Ii Pricing Operations

   Vmware

   May 2020 — Present · Pune, IN

   Maintained consistent follow-up on the opportunity pipeline for accounts across the APAC region- Gained a comprehensive understanding of existing customers’ software portfolios, ensuring a 360-degree view of entitlement accounts- Reduced churn rate from 40% to 33% by offering tailored purchasing options to customers based on their individual needs- Identified and pursued all sales opportunities, proactively engaging clients where deal values exceed USD 250K. Presented the performance of our software and its tangible value to their business- Served as a trusted advisor to the sales team, providing insights on renewal, cross-selling, and upselling opportunities derived from KYC (Know Your Customer) reports for owned accounts- Collaborate closely with Customer and Sales Renewal Account Managers to address customer issues promptly and effectively- Monitor and resolve query/escalation tickets raised by SRAM or customers via Salesforce.com, ensuring customer satisfaction- Cultivate strong relationships with customers and account managers to become the primary point of contact for any customer needs or issues (Functional/Non-functional).

Education

• Liverpool John Moores University

  Master of Business Administration - MBA, Strategic Planning and Leadership

• Swami Ramanand Teerth Marathwada University

  Bachelor's degree, Computer Science

  2000 — 2002

• Institute of Management Technology, Ghaziabad

  Postgraduate Degree, Business Administration and Management, General