Rajkumar Borge

About Rajkumar Borge

Rajkumar Borge is a results-driven Digital Marketing Manager with over a decade of experience leading successful campaigns across diverse industry verticals. With a passion for innovation, analytics, and growth-focused strategies, Rajkumar has consistently delivered measurable outcomes in healthcare, medical billing, RCM (Revenue Cycle Management), education, real estate, SaaS products, and ecommerce sectors.Known for his sharp business acumen and deep digital expertise, Rajkumar combines creativity with data-driven marketing, helping brands scale, generate leads, and increase ROI through holistic and customized marketing strategies.Industry Experience Across Multiple Verticals:Healthcare & Medical Billing (RCM)Real Estate.Education SectorSaaS Products.Ecommerce Core Expertise: Google Ads & PPC (Pay-Per-Click) SEO (Search Engine Optimization)SMM (Social Media Marketing)SEM (Search Engine Marketing)Local SEOTechnical SEOAEO (Answer Engine Optimization)GEO Targeting & Hyperlocal CampaignsGoogle Tag Manager (GTM)Advanced Digital Capabilities: Marketing AutomationInfluencer MarketingWhatsApp Broadcasting & EngagementAchievements & HighlightsDelivered over 10x ROAS for ecommerce PPC campaignsIncreased organic traffic by 350% in 6 months for a medical billing companyImproved conversion rate by 60% for a real estate brand using landing page optimization and A/B testingReduced CPL (Cost Per Lead) by 40% using hyperlocal Google Ads strategiesDesigned and executed a WhatsApp engagement strategy that boosted patient follow-ups by 80% for a multi-specialty clinic

Experience

1. Digital Marketing Manager

   Practolytics

   Sep 2024 — Present · Hyderabad, IN

   Digital Marketing Manager | Healthcare RCM & Medical BillingKey Responsibilities & Achievements: Leveraged data-driven insights to design and execute digital marketing strategies, driving a [40%+] increase in qualified leads for Healthcare RCM, Medical Billing, Credentialing, and Prior Authorization services. Optimized multi-channel lead generation campaigns (Google Ads, LinkedIn Ads, SEO, and Email Automation), resulting in a [30% reduction in Cost Per Lead (CPL)] and improved ROI. Conducted competitive and market analysis, identifying high-intent search trends that contributed to a [50% increase in organic web traffic] within 6 months. Implemented SEO & content marketing strategies around long-tail RCM keywords, boosting inbound leads by [25% quarter-over-quarter growth]. Built real-time performance dashboards & analytics reports, enabling leadership to track KPIs like CPL, CAC, CTR, and Conversion Rates with [actionable insights leading to 20% faster decision-making cycles].🤝 Partnered with sales and client success teams to align marketing funnels with revenue cycle goals, contributing to [X% pipeline growth and Y% client acquisition increase].🧩 Designed and ran A/B testing frameworks across ads, landing pages, and CTAs, improving conversion rates by [35%+]. Consistently delivered measurable outcomes, including [X% lead volume growth YoY, Y% lower CPL, Z% expansion in qualified opportunities], strengthening overall business growth.

Education

• Bangalore University

  Gulbarga University

• Visvesvaraya Technological University

  Master of Business Administration - MBA