Rajiv V.

About Rajiv V.

I’m a Salesforce Architect with 13+ years in scaling CRM and RevOps systems across GTM functions—Sales, CS, Marketing, and Product. My work blends architecture, automation, and strategy to build revenue engines that run lean and scale fast.Highlights:• Scaled Salesforce for multi-department RevOps across 5 business units• Migrated Classic → Lightning with enhanced UX & data model• Integrated 10+ GTM tools: Marketo, Gong, ZINFI, Groove, ZoomInfo, etc.• Built internal CS modules, lead scoring logic, and custom entitlement flows• Focused on AI-enabled CRM transformation and system ownershipIn previous roles at NTT DATA and Prodapt, I led full-cycle development of Apex classes, Visualforce pages, Lightning components, and data model enhancements to solve complex business needs. Currently focused on AI-powered CRM transformation and data-driven RevOps strategies.Let’s connect if you’re scaling a Salesforce ecosystem or driving GTM efficiency.

Experience

1. Technical Architect Revops -systems

   AppViewX

   Oct 2019 — Present · Coimbatore, IN

   Salesforce Architect | System Owner | Product Owner Core Role & Scope Led end-to-end Salesforce architecture, ownership, and RevOps systems strategy across Sales, Service, Marketing, Product, Finance, and Partner orgs. Acted as the single point of accountability for all Salesforce initiatives, implementations, and ecosystem health. Key Contributions Owned and scaled Salesforce as a platform across multi-departmental GTM functions Designed automation, lead management, and pipeline enrichment using Flow, Apex, validation logic, and dynamic dashboards Migrated Salesforce Classic to Lightning, including UI/UX redesign and data structure enhancements Led the architecture for integrating tools like Marketo, Gong, ZINFI, JIRA, ChurnZero, Groove, Salesloft, ZoomInfo, Clari, Everstage, Nektar.ai, Chilipiper, and AlertOps Implemented and customized SLA policies using Salesforce Entitlements + Flows Developed robust onboarding and handoff solutions for internal CS/Sales use Delivered key internal builds like Risk Management modules, Einstein insights configuration, and in-house migration from HomeRun to Salesforce Oversaw vendor efforts and performed architectural/code-level reviews Product Ownership Responsible for technical approval and roadmapping of all Salesforce enhancement requests Conducted competitive tool evaluations and drove integration feasibility across platforms Supported audits, quarterly user reviews, security access governance, and data integrity checks Maintained scalable and compliant Salesforce architecture aligned with RevOps KPIs Tech Stack & Methodologies Salesforce Sales/Service Cloud, Flow Builder, Apex, Visualforce, Lightning Web Components (LWC), Entitlements, REST Integrations, Jira, GTM Process Automation, CPQ, Clari, AI in CRM, Audit & Access Controls

Education

• Dr.S.N.S.Rajalakshmi College of Arts and Science

  Bachelor of Science (BSc), Computer Science

  2007 — 2010

• Shree Balavidas Kikani vidyamandir Higher secendory School

  HSC

  1998 — 2007