Rajive Dhavan

About Rajive Dhavan

I have over 18 years of experience working in branding, digital marketing and communication. Currently, I work as the Brand and Digital Marketing – Head, at What’s In a Name Creatives, where I lead a cross-functional team of 24, nurturing brands. I specialise in digital marketing and building brands from scratch with a strong focus on enhancing measurable Return On Ad Spend, that helps clients meet their business goals. Driven complete Branding and Digital Marketing Strategies, for over 50 national and regional brands. In 2015, published my first business book, STFU – Start The F Up. Recently launched my Podcast, Word with Rajive Dhavan, which is available on all the leading music and podcast apps. I am also a Mentor, Branding and Digital Marketing, with IIT Bombay, T-Hub Hyderabad and Osmania Technology Business Incubator. In the initial years of my career, I\'d worked with MNCs like GE Capital, HSBC Bank Plc, as a Process Trainer. Later, I moved to Deccan Chronicle, an English Daily, as a Subeditor and Columnist. If you catch me outside of work, I\'m a movie buff, and love to cook. If you have any questions on Branding or Digital marketing I can help with, please feel free to reach out here on LinkedIn or follow me on Instagram @rajivedhavanofficial. I look forward to connecting with you. Competencies Digital Marketing Client Acquisition Business Development Auditing and Compliance Brand Management Content Creation and Podcasting Marketing Strategies Implementation Google Analytics Search Engine Optimisation Search Engine Marketing, Google Ads Social Media Marketing Blogging Cross-functional Collaboration Team Building Leadership Strategic Planning and Execution

Experience

1. Chief Executive Officer

   What\'s In A Name

   Aug 2010 — Present · Hyderabad, IN

   Established a Branding, Digital Marketing Agency and a Video Production Company with $500. Identified and acquired new clients, as well as optimised client spending by 38%. Attained over 30 high-level clients, such as Accor Group of Hotels, Narayana Hrudalaya Hospital, Rummy Circle, and many more, by administering a Video Production Company with a niche in brand and corporate films.\\\\n\\\\nDeveloped and implemented 360-degree marketing strategies for brands like Mercedes, Novotel Hotels, Ramoji Film City, Oakridge International School, and Bajaj Electronics. Built a real-time Dashboard through reporting system automation to provide clients complete view of the brand and save seven man-days.\\\\n\\\\nNotable Achievements/Contributions:\\\\n\\\\n• Produced over 1600 admissions within 90 days in Ramoji Film City\'s academy.\\\\n• Gained Digital Marketing Return on Ad Spend of 4.8X in first three months whilst supporting a luxury furniture brand.\\\\n• Improved customer satisfaction and retention; maximised average client retention duration from 1.5 years to 5 years.\\\\n• Expedited overall efficiency by coaching three start-ups at the Massachusetts Institute of Technology COVID-19 Challenge.\\\\n• Accelerated profitability for 50+ national/regional brands by devising and deploying branding / digital marketing strategies.\\\\n• Grew top-line by 26% annually by streamlining the backend processes of Maxivision Eye Hospital and managing \"appointment booking\" leads.\\\\n• Augmented over $2M in annual revenue through a portal and nurtured Return on Ad Spending to 4.6X by marketing an e-commerce platform of one of the largest electronics store chain in India.\\\\n• Generated CAGR of 18.6 % year on year and remained debt-free by transforming Print Advertising Agency into an integrated branding and digital marketing agency.\\\\n• Ensured process and performance improvement by leading a team of 24+ on driving strategic campaigns focused on meeting pipeline goals and growing engagement.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• St. Mary's College, Yousufguda

  Bachelor of Arts - BA, Mass Communication/Media Studies

  2005 — 2008

• St. Mary's College, Yousufguda

  Bachelor of Arts (B.A.) (Journalism), Mass Communication/Media Studies

  2003 — 2008

• DAV Public School

  School, Junior High/Intermediate/Middle School Education and Teaching

  1991 — 2001