Rajiv C.

About Rajiv C.

Strategic marketing and experiential events leader with 19 years of experience delivering large-scale B2B conferences, exhibitions, automotive showcases, dealer programs, and brand activation portfolios across automotive, mobility, retail, and lifestyle sectors. Known for driving P&L ownership, operational excellence, multi-agency orchestration, and cross-functional coordination within complex matrix organizations.Experienced in managing and scaling multi-brand event portfolios across India, leading programs that combine marketing strategy with high-impact experiential storytelling. I have delivered national leadership conferences, multi-city roadshows, exhibitions, and innovation showcases that strengthened brand equity, consumer connection, and business outcomes.As Associate General Manager – Experiential Marketing for Hyundai Business at Innocean Worldwide India, I led Hyundai’s national portfolio of large-format leadership events, dealer conferences, media drives, and public exhibitions. This included managing multi-crore budgets, negotiating with vendors across India, supervising production, and ensuring flawless execution through structured processes and stakeholder alignment.In parallel, I have also led end-to-end MICE operations for Hyundai’s international and domestic leadership programs including Dealer Incentive Trips, National Dealer Conferences, and National Parts Conference. These programs involved guest registrations, website and portal setup for data alignment, rooming list management, hotel and travel logistics, group movements, vendor and DMC coordination, and seamless on-ground execution for large delegate groups across global destinations.Selected Achievements:• Led Auto Expo 2023 and 2025, Bharat Mobility Expo, and KOINDEX Expo, overseeing space planning, vendor governance, and attendee experience.• Directed Hyundai Strategy Conferences, MOBIS NPC, and Business Review Meets with 300 to 800 delegates nationwide.• Managed multi-crore budgets and structured operational frameworks ensuring compliance, governance, and cost optimization.• Delivered Hyundai dealer events, media drives, and leadership conferences that required both experiential strategy and full-scale operations management.Core Expertise: Experiential Marketing, B2B Exhibitions, MICE Leadership, Portfolio Management, Multi-city Conferences, Vendor Governance, Creative and Production Management, Brand Experience Strategy, Budget Optimization, Stakeholder Collaboration, Travel and Logistics Planning, Team Leadership.

Experience

1. Associate General Manager Experiential Marketing (Hyundai Business)

   INNOCEAN India

   Dec 2022 — Present · Gurugram, IN

   Lead Hyundai’s national experiential, B2B events, and conference portfolio including exhibitions, leadership summits, dealer programs, and large-format brand experiences across India. Drive strategy, production, vendor management, and multi-crore budgets while ensuring brand alignment and operational excellence.Key Achievements:• Directed marquee exhibitions including Auto Expo 2023 and 2025, Bharat Mobility Expo, and KOINDEX Expo, managing full event lifecycles from space planning and design to production and vendor governance.• Led Hyundai Strategy Conferences, MOBIS NPC, MOBIS NDC, and Business Review Meets engaging 300–800 delegates across leadership, dealerships, and regional offices.• Managed end-to-end MICE operations for Hyundai’s international and domestic leadership events including Dealer Incentive Trips, National Dealer Conferences, and MOBIS NPC. Responsibilities included guest registrations, portal setup, rooming lists, travel and hotel logistics, vendor and DMC coordination, and on-ground execution for large delegate groups.• Drove P&L ownership for multi-crore budgets, delivering optimized resource allocation, cost control, and measurable ROI.• Developed standardized vendor frameworks and approval processes ensuring consistency, financial governance, and operational efficiency.• Collaborated closely with Hyundai leadership, global teams, and agency ecosystems to ensure cohesive execution and communication flow.• Delivered large-scale B2B exhibitions, trade shows, and CSR-led experiences such as Art for Hope, aligned with Hyundai’s national brand and customer engagement strategy.Core Expertise: Experiential Marketing, B2B Exhibitions, MICE Operations, P&L Management, Portfolio Governance, Vendor Management, Travel and Logistics, Brand Integration, Stakeholder Management.

Education

• Institute of Management Technology, Ghaziabad

  Master of Business Administration - MBA, Business Analyst

• Delhi University

  Bachelor of Commerce (B.Com), Business/Commerce, General

• Air Force Vocational College (AFVC - RACE COURSE)

  Diploma in Secretarial Practice & Office Procedures, Office Management and Supervision

• Indira Gandhi National Open University

  Post Graduate Diploma in International Business Operations, International Marketing

• Indira Gandhi National Open University

  Master of Commerce - (M.Com), Business/Commerce, General

• Centre for Development of Advanced Computing (C-DAC)

  Diploma in Office Automation & Financial Accounting