Rajitabh Dhar

Regional Trade Marketing Manager - NER : DS GROUP (MFD) || Ex RELIANCE RETAIL - State Marketing || Ex AXIS BANK LTD. || Ex HDFC BANK || Ex SAMSUNG || Ex VODAFONE

Role: Regional Trade Marketing Manager at DS Group
Location: Guwahati, AS, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Rajitabh Dhar

Marketing & Branding specialist with special focus on Regional Marketing, Marketing…

Experience

Regional Trade Marketing Manager
DS Group
Dec 2023 — Present · Guwahati, IN
Developing and executing the Trade Marketing Plan in line with sales and marketing objectives for NER.• Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities.• Managing the Merchandising and Branding activity across NER.• Managing both ATL & BTL for MFD across the region.• Leading and implementing channel-specific marketing strategies and plans for assigned retailers.• Conceptualizing and executing Trade promotions and rolling out impactful in-store campaigns in collaboration with HQ Marketing and sales teams.• Leading activation programs with partners to improve brand visibility.• Ensuring that all the touch points are maintained with requisite number of Signages and facilitating them with all the campaign collaterals.• Visiting the points of sale regularly across NER to ensure that the brand is visible, and guidelines are adhered.• Effective Vendor management.• Maintaining proper co-ordination with both internal as well as external agencies and stakeholders.

Skills

Marketing
Team Management
Brand Management
Marketing Communications
Trade Marketing
Vendor Management

Contact information

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Work email
•••••@dsgroup.com
Personal email
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Current company

DS Group

Food and Beverage Services · 8.3K employees · Founded 1929 · Noida U.P, India

The DS Group (Dharampal Satyapal Group) is a Multi-Business Corporation and one of the leading Fast Moving Consumer Goods (FMCG) conglomerate with strong Indian and International presence. Founded in the year 1929, it is an inspiring and successful business story that blends a remarkable history and legacy with visionary growth and innovation. The Group continues to build successful brands across many categories and its undeterred pursuit for ‘Quality & Innovation’ has given impetus to consumer loyalty and satisfaction. The Group’s portfolio is extensive and diverse with presence in Mouth Freshener, Food and Beverage, Confectionery, Hospitality, Agri, Luxury Retail, Tobacco businesses and also other investments. Rajnigandha, Catch, Pulse, FRU, Maze, Ksheer, Pass Pass, BABA, Tulsi, L’Opera, Le Marche, Birthright, The Manu Maharani and Namah are some of the leading brands, the Group proudly shelters today. Guided by a clear set of values and built on a strong foundation of collective good, Corporate Social Responsibility is an integral part of the Group’s business objectives. The Group works on projects across the country to achieve this objective with a focus on critical areas such as Water, Livelihood and Education. These projects have a transformational impact on communities. Active participation from stakeholders is taken while creating awareness and during implementation to ensure long term sustainability of the projects. Future-focused, the Group has been steadily expanding its ‘green’ initiatives, including Energy and Water Conservation, to reflect its response to what the world needs and its own role as a committed corporate citizen.

dsgroup.com

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