Rajib Das
Manager , Enterprise Omnichannel @Indegene | Solution Architect | Marketing Automation | Salesforce Marketing Cloud | Adobe Campaign | Unica | Omnichannel Marketing | Client Management | People Management |
- Role
- Manager - Marketing Automation & Campaign Solutions at Indegene
- Location
- North Brunswick, NJ, US
- LinkedIn followers
- 500 followers
About Rajib Das
Over 13 years of exprience in the field of IT with recent 10 years in Digital Marketing. Experience in Salesforce Marketing Cloud, Adobe Campaign, and UNICA, handling projects as a Solution Architect, Solution Consultant and Campaign Lead under the capacity of an Manager.Project Management: Experienced in managing large- scale full life- cycle implementation of CRM Solutions, including ownership, and management of project financials.Responsible for RFP and RFI responses, including the effort estimate, project team, timeline, implementation methodology and solution components. Estimate the Project and Maintenance costs for planning and budgeting purposes.Analytical Techniques: Experience in leading requirements gathering sessions, and documenting outcome, including designing process flows and helping define test scripts.Change Management and Scope Control: Experience in performing impact analysis for potential changes in scope and ability to administer change management processes within a specified framework, includin regularly reviewing issue management and change control logs to understand status and identify potential risk situation. Responsible for leading Integration projects involving Marketing Automation with Saleforce CRM and Google Analytics.Provide technical leadership and expertise in the marketing automation space across the organization.Evaluate internal processes and design solutions to improve operational efficiencies.
Experience
Manager - Marketing Automation & Campaign Solutions
Sep 2023 — Present · Princeton, NJ, US
Education
West Bengal University of Technology, Kolkata
Bachelor of Technology (B.Tech.), Information Technology
2006 — 2010
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