Harsh Raj

About Harsh Raj

I build and scale digital-first businesses—taking products from 0 to 1, and growth from early traction to 10x scale.Over the past 10+ years, I’ve led growth, marketing, and product strategy across fast-growing consumer and platform businesses. I\'ve helped launch new products, open up new markets, and shape digital journeys that have reached over 100M+ consumers and driven 200Cr+ in business impact.From building GTM playbooks to running full-funnel growth campaigns, I focus on high-leverage execution that drives measurable results. I enjoy solving real-world problems, leading cross-functional teams, and using data + creativity to unlock scale.Domains I thrive in: Mobility, internet technologies, Platforms, Consumer TechAll about: Growth Strategy, Brand Management, Digital Marketing, Product GTM, Funnel Optimization, Retention, P&L Ownership

Experience

1. Zero-to-one Builder Gtm, Product-led Growth & Team Leadership

   VoltUp

   Jan 2019 — Present · Gurugram, IN

   Building the future of mobility at VoltUp — where EVs are smarter, batteries are swappable, and infra is asset-light.Mapped the $200B EV value chain, defined GTM strategy, and launched one of India’s first connected battery-swapping platforms across 14 cities.Scaled an EV solution tailored for 2-wheeler fleets and last-mile delivery, enabling gig workers in food delivery and logistics to reduce downtime and boost earnings.Owned strategy and execution across PMF, rider acquisition, digital GTM, and platform growth — leading a 5-member team across product, growth, and partnerships.Drove performance marketing, defined UX across 4 apps, and optimized journeys using data and user feedback.#LastMileLogistics #EV2Wheeler #ProductLedGrowth #ZeroToOne #StartupLeadership #Growth #Marketing #ProgramManagement #GTMStrategy

Education

• Columbia Business School

  MDP, Digital Strategies for Business: Leading The Next-Generation Enterprise

  2017

• Jabalpur Engineering College , R.G.P.V

  B.E, Information Technology

  2008 — 2012

• Army School Jabalpur

  High School, Science

  2005 — 2008

• Indian Institute of Management, Indore

  Master of Business Administration (M.B.A.), Marketing/Marketing Management, General

  2012 — 2014

Skills

• Databases
• Product Marketing
• Social Media Marketing
• Brand Management
• Marketing Strategy
• Market Research
• Core Java
• Java
• New Business Development
• Photoshop
• Digital Marketing
• Campaign Management
• Business Strategy
• Digital Strategy
• Strategy
• Sql
• Social Media
• Digital Innovation
• Iot
• Project Management
• Pl/Sql
• Html
• Management
• Leadership
• C++
• Product Management
• Marketing
• Competitive Analysis
• Css
• Mysql
• Fmcg
• Team Management
• C
• Programming