Rajesh Kumar
At the intersection of human psychology, business analytics and data science.
- Role
- Global Client Lead & Brand Insights Leader for a Global Consumer Electronic Company at Kantar
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Rajesh Kumar
30 years of consumer marketing research and information based consulting experience across India & South East Asia in progressive leadership roles. Practice area specialization in brand and communication including new media. Includes 23 years in management/business leadership roles in varied capacity - geography leadership with P&L responsibility, global client leadership, expertise area leadership in brand and communication. Experience with large account management, setting up & driving new revenues streams such as analytics and syndicated business, setting up and managing operational units (including a call center), developing and executing outsourcing models, planning and overseeing deployment /migration to technology driven platforms, business continuity planning, capital expenditure planning and deployment, training & personnel management, representing company in the media, public relations and seeing through financial / corporate regulations, audit, legal and statutory compliances. Have partnered businesses/marketers navigate the evolving consumer environment and marketing ecosystem (new branding paradigm, new media, new retailing formats, new segments and markets) against the backdrop of BoP consumers and BRIC markets. Translating complex information and activating practical insights & solutions to drive profitable brand engagement & growth in today’s influence economy. Columnist, speaker, trainer, branding thought leader, behavioral science enthusiast.
Experience
Global Client Lead & Brand Insights Leader for a Global Consumer Electronic Company
Jul 2012 — Present · IN
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