Rajesh Veezhinathan

About Rajesh Veezhinathan

With over a decade of experience, my core competencies lie in leading high-caliber Data Engineering teams and developing innovative data products at Expedia Group. I am driven by the mission to harness actionable insights, optimizing multi-billion-dollar marketing initiatives. My field of expertise is in creating scalable data/software solutions, and I am committed to fostering an environment that aligns with our corporate culture, bringing diverse perspectives to our organization.My tenure at Expedia Group has been marked by the successful build-out of robust teams and delivery of critical data systems that significantly enhance our eCommerce systems and driving our marketing strategies. My hands-on experience in leading migrations to AWS and integrating data solutions post-acquisition has been foundational in optimizing our annual marketing spend. Mastery in data migration, ETL processes, and software development has enabled us to drive business growth and innovation.

Experience

1. Director, Data Engineering

   Expedia Group

   Jul 2017 — Present · Seattle, WA, US

   Led the delivery of First-of-its-kind performance measurement products (ETL/ELT) for Expedia Group Marketing channels. An example is a Performance Reporting data product built at the most granular and summary levels by integrating Spend, Installs and Conversions data into one comprehensive dataset delivering actionable insights. This helped optimize the Marketing spend for the best ROAS helping the business unit grow 20% YoY.• Led the architecting and building of summary data products for SEM and Media Marketing Channels that provided Business insights that helped optimize over 2 billion dollars in annual Marketing Spend improving the efficiency by 8%• Delivered several mission-critical data products across various dimensions such as Brand, Partner, Channel, LOB etc. ingesting data from several external partners such as Google, Facebook/Meta, Apple, TikTok and integrating them with internal data to power Expedia’s multi-Billion-Dollar Marketing business. These provided for Executive summary, Finance forecasting and measurement and optimization of Marketing channel operations.• Hired and mentored over 25 Architects, Engineers, EMs and PMs across 3 locations (US, UK) and led a high performing geo-distributed Engineering and PM teams and drove the vision, strategy, culture and direction for the team.• Created Data Quality Standards and metrics and fostered a culture of commitment to quality and operational excellence.

Education

• Anna University Chennai

  Bachelor of Engineering - BE

Skills

• Business Intelligence
• Ssrs
• Agile Methodologies
• T-Sql
• Databases
• Data Modeling
• Ssis
• Microsoft Sql Server
• Performance Tuning
• Sdlc
• Scrum
• Sql
• Enterprise Architecture
• Software Project Management
• Data Warehousing