Rajesh Rawlo

About Rajesh Rawlo

Google cloud automation engineer | Digital Marketing Operations Specialist | Tag Testing Engineer | MarTech & Automation EnthusiastI am a results-driven professional with 7+ years of experience spanning aviation, digital marketing operations, and marketing technology. Starting my career in the aviation/aerospace industry built a strong foundation in technical precision, problem-solving, and process discipline. Over the years, I’ve transitioned into the digital landscape with Accenture, specializing in marketing operations, analytics implementation, and automation.In my current role as a Tag Testing Engineer, I ensure accurate deployment and validation of analytics tags across web and mobile platforms—leveraging tools such as Google Analytics, Adobe Analytics, Google Tag Manager, and Tealium. I focus on data quality, troubleshooting tracking issues, optimizing tag performance, and enabling teams to make reliable data-driven decisions.Within Digital Marketing Operations, I bring expertise in:Campaign data analysis, reporting, and root cause investigation using Excel, JIRA, and other Microsoft tools.Leading and coordinating teams for Dynamic Creative Optimization (DCO) in display and video campaigns.Developing VBA automation and Robotic Process Automation (RPA) to streamline workflows and enhance operational efficiency.Supporting cross-functional teams with structured processes, detailed insights, and scalable solutions.I hold a Bachelor of Aeronautics from The Bombay Flying Club’s College of Aviation and continue to build my skill set across analytics, automation, and digital marketing technology.Driven by growth and innovation, I’m committed to contributing smart, efficient solutions within the digital marketing ops and MarTech ecosystem.

Experience

1. Tag Testing Engineer Data Quality & Analytics

   Accenture

   Jan 2025 — Present · Mumbai, IN

   As a Tag Testing Engineer, I specialize in ensuring the accurate implementation and performance of third-party analytics tags that power reliable data collection and meaningful insights. My work helps organizations maintain high data quality standards and confidently make data-driven decisions.What I DoVerify & Validate Implementations: Test and confirm proper deployment of analytics tags—including Google Analytics, Adobe Analytics, Tealium, and others—to ensure correct placement, firing logic, and clean data capture.Cross-Platform Quality Assurance: Conduct end-to-end testing across websites, mobile apps, and digital platforms to guarantee consistent and accurate tracking.Troubleshooting & Optimization: Diagnose tagging issues, collaborate with developers and marketing/analytics teams, and optimize implementations for performance and reliability.I bridge the gap between technical execution and business insights by ensuring that every user interaction is tracked with precision.

Education

• Goverment Polytechnic Mumbai

  diploma, Electrical and Electronics Engineering

  2011 — 2013

• Vikas Junior College

  Hsc, Science(Electronics)

  2009 — 2011

• The Bombay flying Club Juhu Arodrome Juhu Mumbai 400 050

  AME, Aeronautical/Aerospace Engineering Technology/Technician

  2014 — 2017

• The Bombay flying club's college of aviation

  Bachelor of Science Aeronautics, Avionics Maintenance Technology/Technician

• Indira Gandhi National Open University

  Certification in IT, Information Technology

  2015