Rajesh Pandi

Experience

1. Email Campaign Manager

   Indeed

   Jun 2021 — Present

   We help deliver your emails into the main inbox.From a deliverability standpoint, we can assist you with: Initial Audit of your infrastructure. Ongoing KPI monitoring and issue troubleshooting related to deliverability. Tracking and evaluating your inboxing performance over time. Improving the content of your emails to bring them out of Gmail’s “tabs” (Promotion, social) or spam. Setting up tailored infrastructure from scratch (transactional, marketing, but we also create amazing cold emailing infrastructures).Additionally, we can also help improve marketing efficiency with: Setting you up with emailing infrastructure with perfect deliverability. Audit & strategy consulting Set up the AB testing plan, execution of campaigns & refining the template copy. Establish KPIs, metrics, and goals to track the efficiency and ROI of your marketing via email. Spam filter friendly HTML emails (tested and guaranteed inboxing).Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation tools Marketo.Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.Support essential marketing operations initiatives in Marketo and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.

Education

• St. Joseph's College Of Engineering

  Bachelor of Engineering - BE

  2013 — 2016