Rajesh Nair
Passionate about Communication Effectiveness I Full Stack Marketer I ATL, BTL, Digital & CX I MarTech & Ai Integration I Brand to Demand Conversion I Thought Leadership I Story Telling I Sales Enablement
- Role
- Head, Communications, Digital Industries at Siemens
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Rajesh Nair
In an era where sustained product differentiation is passe and real product innovations…
Experience
Head, Communications, Digital Industries
Sep 2014 — Present · Mumbai, IN
Responsibilities- Driving strategic communication and brand leadership through customer-centric strategies that enhance brand equity, awareness, and market positioning- Leading integrated marketing and demand generation campaigns across digital, ATL, BTL, and PR channels, utilizing advanced marketing automation tools to generate qualified leads and deliver measurable revenue growth- Managing and inspiring cross-functional, multi-geographical teams using agile methodologies, aligning marketing initiatives with business objectives while fostering innovation and ensuring organizational resilience through crisis management.Highlights- Transformed corporate communications into a strategic customer-focused function, driving a 4X increase in Marketing Influenced Opportunity value and elevating brand awareness and preference - Founded India’s first Demand Center and led an award-winning Gen AI Hackathon project for lead management, now adopted globally. Leveraged Eloqua, HubSpot, Sprinklr, and Salesforce for demand generation- Launched \"TechChamps,\" identifying 20+ client references with 3 recognized globally at Hannover Messe 2025- Drove the positioning of the ‘Digital Enterprise’ suite across industry verticals resulting 25% YoY growth. Rolled out a 360° integrated campaign with thought leadership and activation programs to drive technology adoption in manufacturing. Finalist at the coveted Global ‘Werner Von Siemens Awards 2020 in the category Customer First- Delivered multi-channel digital campaigns, including a Food & Beverage initiative generating revenue pipeline through SEO/SEM, social media, and performance marketing- Directed corporate affairs, crisis management, and cross-functional teams, aligning marketing strategies with business goals using Agile methodologies; earned multiple global awards for communication excellence.
Skills
- Brand Architecture
- Crm
- Creative Strategy
- Customer Insight
- Integrated Marketing
- Digital Strategy
- Media Planning
- Online Advertising
- Social Media Marketing
- Corporate Branding
- Email Marketing
- Marketing Strategy
- Advertising
- Market Research
- Brand Development
- Marketing Communications
- Marketing
- Marketing Management
- Strategy
- Strategic Communications
- Digital Marketing
- Direct Marketing
- Brand Management
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