Rajesh Kumar Singh
Regional Marketing Manager
- Role
- Regional Marketing Manager at Aavas Financiers Ltd
- Location
- Raipur, CG, IN
- LinkedIn followers
- 500 followers
About Rajesh Kumar Singh
Planning and Execution ATL & BTL Marketing Activities.Coceputalisation of BTL Activation…
Experience
Regional Marketing Manager
Mar 2024 — Present · Raipur, IN
Heading the Marketing and Branding Department at Aavas Financiers for Chhattisgarh and OdishaMarketing Strategies & Communication: Spearheading the development and execution of marketing strategies, branding, PR, and corporate communications.Marketing Calendar: Preparing and managing the marketing calendar for the region, ensuring alignment with business goals.Budget Utilization: Strategically planning and executing the utilization of marketing budgets across monthly, quarterly, and yearly timelines.ATL/BTL Activities:ATL: Effectively using ATL channels like TV, radio, and newspapers to support brand recall.Media Planning & Buying: Ensuring cost-effective media planning and buying for optimal campaign rates.Campaign Execution: Monitoring and executing campaigns for maximum impact and ROI.BTL: Planning and executing BTL activities tailored to targeted regions, driving lead generation and achieving ROI.Creative Coordination: Collaborating with creative agencies for the development of marketing collateral, outdoor print advertisements, and more.Branch Branding: Ensuring proper branding across branches, including signage and in-branch branding, adhering to established guidelines.Product & Brand Collateral: Developing and managing all product and brand collateral within branches, in coordination with branch teams.New Product Launches & Branch Openings: Actively participating in the planning and execution of pre- and post-launch marketing activities, ensuring successful new product launches and branch openings.Vendor Management: Overseeing vendor management, including negotiation and coordination, to ensure seamless execution of marketing initiatives.Skills: Media Planning, Marketing, Activation, New Ventures Launch, ATL/BTL Marketing, Media Strategy, Branding, POSM, Vendor Management, Vendor Negotiation.
Education
Xavier Institute of Social Service
Post graduate cerificate in General management, Business Administration and Management, General
2009 — 2011
B.S.K COLLEGE
Bachelor of Commerce - BCom, Business/Commerce, General
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