Rajesh Kumar Jothivel
Business partner & CMO
- Role
- Business Partner & CMO at Sayus Consultancy Services
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Rajesh Kumar Jothivel
Dynamic and results-driven media sales leader with 19+ years of experience across TV, Digital Cinema, DOOH, Radio, and Print. Proven expertise in advertising sales, revenue maximization, client acquisition, and strategic partnerships. Skilled in media planning, market penetration, and digital transformation to drive business growth. Strong background in negotiating high-value advertising deals and developing non-traditional revenue streams. Adept at leading cross-functional teams and leveraging data-driven insights for scalable sales success.
Experience
Business Partner & CMO
Mar 2024 — Present · Bengaluru, IN
Co-founded and led a media and digital marketing business, securing ITS (Intelligent Transport System) DOOH screens in partnership with Zero Sum (Japan).Built a full-service digital marketing team, offering website analysis, development, and campaign execution to maximize client ROI.Managed media inventory aggregation for Cinema, OOH, and DOOH advertising, ensuring optimal placement and audience reach.Key areas: New client acquisition, media planning & buying, proposal development, and deal closure.
Education
Salesforce Military
Associate's degree
2025 — 2025
Kongunadu Arts & Science College, Coimbatore, affiliated to Bharathiar University.
Bsc
2000 — 2003
Kongu Engineering college Affiliated to Anna University
MBA
2003 — 2005
University of California, Los Angeles
Strategic Management In A VUCA World
2022 — 2022
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