Rajesh Dharmaraj
Senior Paid Social Specialist - Paid Social | Social Media Specialist | Content Writer and Creator
- Role
- Senior Paid Social Specialist at Assembly Global
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Rajesh Dharmaraj
My great journey of over 7 years includes a wide experience in Digital Marketing. I started as a Digital Marketing Executive and worked with in-house teams to plan and execute digital marketing strategies. Majorly worked in content, SEO, and social strategy for the first 4 years. In the past 3 years, extensively worked on paid social media planning and buying. Worked as a paid social account manager and senior paid social specialist. I was responsible for the complete paid social account management including media planning, media buying, performance analysis, reporting, and client communications. Worked on some of the large accounts like Standard Chartered Bank, P&G Denmark, ALDI, FOSSIL, Converse, Lindt, Estee Lauder Companies (ELC) etc.
Experience
Senior Paid Social Specialist
Jan 2024 — Present · Bengaluru, IN
Client: ELC (Estee Lauder Companies), FOSSIL, Converse, Lindt, Mandarin Oriental and Coty.1. Account performance monitoring.2. Media buying on Meta, Snapchat, TikTok and Pinterest.3. Reporting the performance on demand and client presentations.4. Covering the team in the absence.5. Campaign optimizations to improve the ROAS.6. Delegating the tasks and workload to the team as per the available hours.7. Client communications - PCA, MBR & QBR presentation.8. Leading the team in the absence of managers.9. AI prompt expertise/commanding
Education
Visvesvaraya Technological University
Bachelor of Engineering (B.E.), Mechanical Engineering
2009 — 2013
Jawahar Navodaya Vidyala, Mavinkere, Hassan
10th and 12th, Sceince
2002 — 2009
Skills
- Research
- Content Marketing
- Project Management
- Leadership
- Customer Relationship Management (Crm)
- Social Media
- Training
- Microsoft Word
- Digital Marketing
- Google Analytics
- Creative Writing
- SEO
- Microsoft Excel
- Powerpoint
- Wordpress
- Search Engine Marketing (Sem)
- Management
- Web Content Writing
- Search Engine Optimization (SEO)
- Microsoft Office
- Sales
- Social Media Optimization (Smo)
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