Rajesh Bhatia

About Rajesh Bhatia

22+ years of experience setting up digital agencies and scaling up operations for…

Experience

1. SVP and Country Head - Neo Global Services (Mindshare, Groupm)

   Groupm

   Jan 2018 — Present · Gurugram, IN

   Neo is a global media agency and a specialized performance marketing network. It was earlier aligned with Ogilvy. 2018 onwards Neo rolls-up into Mindshare, but continues to run as a separate entity and P&L within Mindshare, Group M. • Leading Neo in India, with P&L ownership – Neo India is a global hub servicing global clients.(incl. some local businesses). We leverage cutting edge digital ad technology, data driven strategic approach along with proprietary algorithms and automation to deliver digital business performance solutions.• Responsible for driving all service verticals – Performance channels (Search, Social, Programmatic), Technology and Data products, Analytics and Ad operations. Performance channel is a team of platform experts running campaigns for various global clients across search, social and programmatic. Technology team comprises application developers for custom product development and big data engineers for running our global data platform (built and designed by the India hub). Analytics capability includes data scientists, analysts and engineers skilled on python and other modelling frameworks. Ad operations is a centralized team delivering QA and governance for global campaigns. Highlights• 50% plus revenue growth YOY• Scaled team from 15 to 140+ in last 4 years• Built new capabilities like performance channels and analytics• On global tech and product development committee• Collaborating with larger Mindshare and Group M communities for further onboarding services to the India hub• On Mindshare India exco

Education

• University of Delhi

  B.Sc

• Apeejay School of Marketing

  MBA

• Wharton Business School

  Executive Program

Skills

• Event Management
• Digital Strategy
• Marketing Communications
• Crm
• Mobile Marketing
• Market Research
• Customer Experience
• Online Advertising
• Digital Marketing
• Integrated Marketing
• Team Management
• Analytics
• Public Relations
• Leadership
• Online Marketing
• Brand Management
• Marketing Strategy
• Direct Marketing
• Digital Media
• Marketing Management
• Email Marketing
• Strategy
• Mobile Internet
• Management
• Social Media Marketing
• Advertising
• Marketing