Rajesh Belankar

About Rajesh Belankar

As an Marketing Expert, I spearhead the development and implementation of innovative ATL & BTL marketing campaigns, yielding heightened brand recognition and a surge in new customer acquisition rates. I direct and motivate a dynamic team of 9 marketing experts, meticulously orchestrating a series of promotional events that bolster customer retention statistics.

Experience

1. Trade Marketing Executive

   TTK Prestige Ltd

   Apr 2024 — Present · Mumbai, IN

   Responsibilities:sales enablers and responsible to support the Sales Team, Promotion and Branding activities.Developing and executing the Trade Marketing Plan in line with sales and marketing objectives while keeping track of budget and spendsOn-ground execution and supervision of promotions and activationsEnsuring in-time availability of POP and collaterals by managing a pool of vendors and negotiating on rates with them.Maintaining the planogram and product availability at the right place in the store.Provide market feedback on competition, customer behaviour and response to our marketing mix through frequent market visits with the sales team.Plan and co-ordinate activities prior to launch and responsible for agreed Launch QuantitiesImproving brand presence in the branch and campaign execution across trade through excellence in in-store execution and tracking in alignment with the HO and branch marketing prioritiesLeading and managing the entire life cycle of promoters (From recruitment to sales) and ensure the desired targets are achieved and productivity is met.Follow up with the vendors regarding branding and SIS deployment for better brand visibility and brand block.Ensure ROI is achieved in all the marketing and branch activitiesResearch and identify new marketing opportunities.

Education

• Mumbai University Mumbai

  Bachelor of Commerce - BCom

  2011 — 2012