Rajendra Patel
Building Systemic & Narrative Ecosystems | Marketing & Communications Leader | Editorial & Thought Leadership Architect | Storyteller | Jury Member – WOW MEA 2025 (Experiential Marketing)
- Role
- Group Gm Marketing at BYLD Group
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Rajendra Patel
Transformation is human before it is digital.This belief has shaped my 24+ year journey across sales, marketing, communications, and growth leadership, spanning healthcare, FMCG, consulting, and the knowledge economy.Today, I serve as General Manager – Marketing at BYLD Group, where I lead integrated marketing, communications, and growth strategy across a diverse portfolio of global leadership and workforce development brands.BYLD represents one of South Asia’s most comprehensive ecosystems for leadership development and business productivity solutions, with partnerships including Crucial Learning®, Blanchard®, Wiley Everything DiSC®, Lumina Spark®, Persona GLOBAL®, Eagle’s Flight™, InsideOut Development™, ICF®, and Business Today Simulations® & others.My work focuses on building scalable marketing and revenue ecosystems that connect learning platforms, knowledge partnerships, and workforce solutions with organizations navigating growth and transformation.Selected Impact• Generated ₹110 Cr+ revenue through strategic account development and partnerships• Increased regional market share by 12% in competitive national markets• Produced 200+ executive engagement events translating knowledge frameworks into client experiences• Led marketing for 15+ global and domestic leadership brands, contributing to growth-led initiatives and ~40% organic demand generation• Built editorial platforms including The Maverick Voices, The Catalyst Effect, and ExcellenceEarlier in my career, I spent over a decade with Fortune 500 healthcare organizations including Johnson & Johnson and Baxter India, where I built my foundation in customer insight, consultative selling, and value-led growth.Across roles, my work has consistently focused on connecting strategy, narrative, and commercial outcomes.Thought Leadership & Editorial PlatformsBeyond corporate leadership, I actively contribute to thought leadership and editorial platforms exploring leadership, marketing, and organizational transformation.I currently serve as:• Curator — American Management Association South Asia Quarterly Magazine (5 editions)• Columnist — The Business Influencer Magazine (UK)These platforms allow me to interpret leadership decisions, marketing strategy, and entrepreneurial journeys through a broader strategic lens.Recognitions• Global Digital Marketing Award - GRA Rose 2024• Jury Member - WOW Awards Middle East 2025 (Experiential Marketing)I welcome conversations with leaders exploring growth partnerships, knowledge ecosystems, and scalable transformation initiatives.
Experience
Group Gm Marketing
Jun 2024 — Present · Gurugram, IN
As a marketing professional at BYLD Group, South Asia\'s largest provider of HR tech-enabled business productivity solutions, we are currently expanding into South Asia | APAC | EMEA markets. I manage strategic marketing initiatives in the Indian market, ensuring that business objectives are aligned with effective brand and demand generation initiatives.Our global partners include: Crucial Learning®, Ken Blanchard Companies® (Blanchard India), Eagle\'s Flight™, Wiley® Everything DiSC®, InsideOut Development™, ICF®, Persona GLOBAL®, Business Today Simulations®, Lumina Spark®, Trapologist at Work™, Door Training Consulting India, YOMA Business Solutions, Learn Next, and Global Checks. include brand stewardship, CX, performance marketing, sales enablement, campaign execution, partner network, automation, and full-funnel workflows. I drive growth across a variety of practice areas, including Learning Solutions, Verifications, Staffing, Coaching, and Platform Solutions.I also lead initiatives that map productivity and branding outcomes across international and domestic brands, resulting in scalable, data-driven impact and long-term market influence.
Education
Indian Institute of Management, Lucknow
Global Senior Leadership Program, CMO
Millennium Institute of Management
MBA, Marketing
2000 — 2002
Skills
- Business Planning
- Sales Operations
- Lead Generation
- Coaching
- Personal Counselling
- Marketing Strategy
- Business Development
- Management Consulting
- Management
- Training
- Student Counseling
- New Business Development
- Career Counseling
- Leadership
- Sales Leadership Training
- Sales Management
- Market Development
- Market Research
- Customer Relationship Management (Crm)
- Competitive Analysis
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