Rajeev Soni
GTM Analytics Leader | Sales Attribution & Territory Planning | 9 Years SQL, 7 Years Power BI | Enterprise SaaS & Financial Services
- Role
- Business Analytics Manager at ServiceNow
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Rajeev Soni
Analytics leader with 24 years spanning enterprise SaaS, financial services, and medical devices—including direct work with 80+ dental and orthodontic practices. Currently driving GTM analytics for a $10B+ SaaS company, building decision support models that inform territory planning and resource allocation.Started career in cross-functional program management and upstream product work—researching competitors, gathering customer insights, shaping product direction, and partnering with engineering to bring ideas to life. Transitioned into analytics to remove the bottleneck I kept hitting—waiting on data to make decisions.Since then, I\'ve built analytics programs from scratch across pricing, promotions, segmentation, churn, cannibalization, sales attribution, territory planning, and subscription health—including one that enabled tens of millions in additional annual subscription bookings. Track record of establishing enterprise-wide data quality standards and becoming the \"most trusted expert\" for complex data relationships. VP-level experience in enterprise risk at a top-10 US bank.Technical: 9 years of SQL, 7 years of Power BI/Tableau, semantic data modeling in Snowflake. Hands-on, not just strategic.Academic: First published academic paper on online music-sharing communities (UNC Economics honors thesis)—early work in quantifying online behaviors before \"behavioral economics\" was a discipline.
Experience
Business Analytics Manager
Nov 2024 — Present · Seattle, WA, US
Business Analytics Manager on the GTM Strategy and Planning team. Provide analytics in support of territory planning resource allocation and optimization. Sales and Overlay roles are typically one of the largest, if not the largest, expenses at SaaS companies.
Education
North Carolina State University
MBA
2011 — 2015
The University of North Carolina at Chapel Hill
BA, Economics
1997 — 2001
Skills
- Product Launch
- Inside Sales
- Segmentation
- Sales
- Marketing Operations
- Sales Initiatives
- Business Transformation
- Vertical Marketing
- Financial Modeling
- Pricing Analysis
- Customer Relationship Management (Crm)
- Crm
- Client Segmentation
- Key Performance Indicators
- Strategy
- Channel Optimization
- Training & Development
- Interest Rate Derivatives
- Business Intelligence
- Analytical Skills
- Banking
- Business Development
- Risk Management
- Process Engineering
- Crm Software
- Economic Capital
- Incentive Programs
- Portfolio Management
- Competitive Analysis
- Management
- Marketing Strategy
- Product Development
- Analysis
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