Rajeev Ranjan
Digital Marketing Manager - Helping Businesses 10x their Brand Presence || Certified LinkedIn Marketing Insider || Full stack Performance Marketer Organic Growth Specialist | SEO | Digital Marketing Expert | | B2B
- Role
- Digital Marketing Manager at Ace Technologies
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Rajeev Ranjan
Senior Manager – Growth Marketing - Digital Marketing with proven expertise in…
Experience
Digital Marketing Manager
Aug 2023 — Present · US
Lead strategic planning and execution of integrated digital marketing campaigns for India, US and Canada markets, focusing on B2B lead generation, demand generation, and sales enablement.• Developed and managed multi-channel marketing strategies including SEO, SEM, Email marketing, paid advertising, Performance Marketing and social media to achieve growth KPIs.• Designed and executed full-funnel advertising strategies across TOFU (Awareness), MOFU (Consideration), and BOFU (Conversion) stages to guide prospects through the buyer journey and improve overall conversion rates.TOFU: Ran awareness campaigns using video ads, display ads, and content syndication to generate top-of-funnel traffic.MOFU: Engaged warm leads through lead magnets, email nurturing, and retargeting via social and search ads.BOFU: Deployed high-converting campaigns including remarketing, trial offers, and demo CTAs to drive final conversion and acquisition.• Collaborated with cross-functional teams including content, design, product, and sales to ensure consistent messaging and alignment across campaigns.• Implemented advanced AI tools such as ChatGPT, Jasper.ai, GrammarlyGO and Warmly to accelerate content production, enhance personalization, and drive organic engagement.• Used predictive lead scoring, behavior-based segmentation, and CRM analytics (HubSpot, Zoho) to refine targeting and improve lead quality.• Managed and optimized paid media campaigns across Google Ads, LinkedIn, and Meta Ads; conducted A/B tests and funnel analysis to increase CTRs and lower CAC.• Directed SEO initiatives including keyword research, backlink building, and content optimization using platforms like SEMrush, Ahrefs, and Social Blade.• Led reputation management and brand-building efforts through influencer outreach, online reviews, and social listening tools.• Mentored and managed a team of digital marketers, setting performance benchmarks, providing training, and ensuring delivery excellence.
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