Rajeev Dusa

About Rajeev Dusa

Seasoned & dynamic marketing professional with 16+ years of experience in marketing and communication strategy | Specialist in Brand awareness & Lead generation strategies planning & execution | Digital Growth Hacker | Certified Digital Marketing Professional | Google Analytics Professional ATL & BTL Strategy | Media Buying | GTM Strategy | Oil & Gas | Fashion | Agri Chemicals

Experience

1. Senior Marketing Manager

   Gs Caltex India

   Oct 2024 — Present · Mumbai, IN

   Lead the digital and Communications for GS Caltex India, owning enterprise-wide digital, brand, communication and analytics capabilities to continuously strengthen brand visibility and competitive presence across online and offline.• Head the segment strategy portfolio across Bike, Car, Tractor and Truck lubricants covering Engine Oils, Gear Oils and Greases with product, communication and go-to-market strategies.• Build, lead and mentor a high-performing marketing team, shaping digital, content, performance and communication capabilities while fostering an agile, innovation-driven culture.• Partner closely with business and sales leadership to drive distributor expansion, enabling integrated digital, performance and channel-led strategies aligned with growth priorities.• Design and scale an AI-enabled marketing ecosystem, deploying GenAI content engines, AI sales chatbots and automated workflows to improve efficiency, speed and cost effectiveness.• Lead national brand campaigns and long-term brand IPs including Behtar Resale Value, Swachh Engine Abhiyan®, National Mechanic Day, Kixx Friendship Day and Gaadi Ke Doctor, ensuring consistency, scale and sustained brand equity.• Drive omni-channel ATL, BTL and digital media strategy and buying, leveraging analytics, optimisation and negotiation to maximise ROI and optimise annual marketing spends.• Conceptualise, launch and manage digital loyalty and engagement platforms for dealers and mechanics, enabling automated engagement, rewards management and CRM-led workflows.• Oversee multi-crore marketing budgets, build real-time KPI dashboards, and ensure structured, data-driven reporting to India Leadership and Korea HQ.

Education

• Ulyanovsk State University

  Master of Business Administration (MBA), Marketing

  2012 — 2013

• Somaiya College ,Vidyavihar

  Bachelor of Banking & Insurance, Banking & Insurance

  2006 — 2009

Skills

• Business Strategy
• Sap
• Business Analysis
• Inventory Management
• Brand Strategy
• Product Development
• Analysis
• Process Improvement
• Marketing Management
• Budgets
• Procurement
• Microsoft Office
• Sales
• Management
• Ms Office Tools
• Forecasting
• Strategic Planning
• Business Development
• Marketing Strategy
• Team Management
• Business Planning
• Market Research
• Advanced Google Analytics
• Supply Chain Management
• Internal Controls