Rajeev B.

Product & Growth Leader | Product-Led Growth | Founder & Operator (Healthcare) | ex-Spotify, Disney+, Amazon

Role
Advisor Investor at Novel Effect
Location
Bellevue, WA, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Rajeev B.

Senior product and business leader with experience operating at the intersection of product, growth, and general management.Most recently, I founded and operated a behavioral health practice, acting as GM across product, marketing, hiring, compliance, and financial performance. This chapter strengthened my ability to lead through ambiguity, make high-stakes decisions, and build teams with empathy and accountability.In my career, I have led product growth and engagement initiatives in large-scale technology organizations.I’m now returning to senior product or GM roles where an operator mindset and product-led growth experience can drive durable impact.

Experience

  1. Advisor Investor

    Novel Effect

    Jan 2017 — Present

Education

  • Northwestern University

    Master of Science (MS), Data Science

    2026

  • Reforge- Product, Growth & Retention Series

    Growth, 8-week program by growth leaders from the Industry for B2C and B2B practitioners.

  • University of Notre Dame - Mendoza College of Business

    Masters in Business Administration, Marketing & Strategy

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Rajeev B. — Advisor Investor at Novel Effect in Bellevue, WA, US | Unifers