Rajeev A. Nayar

About Rajeev A. Nayar

Partnering with leading consumer markets and retail clients, KPMG India delivers transformative strategies across growth, cost, and capability agendas. As a business consulting partner with 17 years of experience, I specialize in designing go-to-market strategies, redefining route-to-market models, and orchestrating large-scale business turnarounds. Leveraging deep expertise in modern trade, general trade, and emerging channels, our team drives customer transformation programs to create scalable, future-ready operating models. At KPMG, I collaborate with CXOs to solve complex business problems, integrate digital levers, and implement commercial excellence initiatives. By mentoring high-performing teams and emphasizing execution, client value, and thought leadership, we consistently enable impactful outcomes. My mission is to empower organizations to thrive in dynamic markets, delivering sustainable value through strategic transformation and innovation.

Experience

1. Partner - Business Consulting

   KPMG India

   Apr 2024 — Present · Mumbai, IN

   Lead strategy and transformation engagements for consumer market and retail clients, delivering impact across growth, cost, and capability agendas• Drive end-to-end customer transformation programs – redefining GTM models, route-to-market strategies, and channel effectiveness• Orchestrate large-scale business turnarounds by integrating commercial excellence, digital levers, and organization redesign• Partner with CXOs to solve complex business problems, shape future-ready operating models, and enable scalable execution• Build and mentor high-performing consulting teams with a strong focus on execution, client value, and thought leadership• Contribute to practice growth through solution development, strategic client relationships, and market-facing initiatives

Education

• CIMR

  Postgraduate Degree

• University of Mumbai

  Bachelor of Commerce - BCom

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Postgraduate Degree

Skills

• Retail Marketing
• Shopper Marketing
• Analysis
• Negotiation
• Sales
• Fast-Moving Consumer Goods (Fmcg)
• Competitive Analysis
• Sales Operations
• Customer Service
• Key Account Management
• Business Development
• Team Management
• Merchandising
• Fmcg
• Account Management
• Market Research
• Crm
• Management
• Network Building
• Loyalty Programs
• Market Planning