Rajdip Sura

About Rajdip Sura

I am a seasoned analytics leader with 10+ years of experience driving data‑led decision‑making for global organizations. My expertise spans customer analytics, data science, marketing effectiveness, and analytics workflow automation — backed by a strong foundation in digital analytics and MarTech/AdTech from earlier roles. I have worked for clients across verticals for North America, Europe & MENA market. In my current role with the Customer Analytics & Data Science team at Dentsu, I apply advanced analytical and statistical methods to deliver actionable insights, predictive models, and experimentation frameworks that shape marketing and customer‑experience strategy. I partner closely with cross‑functional teams across media, planning, strategy, engineering, and product to design scalable data solutions and measurement frameworks.Previously, I spent 5+ years leading Performance Media Analytics, where I built deep capability in KPI frameworks, attribution logic, data integration, and dashboarding — experience that now strengthens my work across customer and marketing measurement.Core Capabilities -Customer analytics, segmentation, and behavioral modeling-Predictive modeling, forecasting, uplift modeling-Marketing effectiveness and performance media analytics-Experimentation: A/B testing, holdout design, brand lift, geo experiments-ETL/ELT pipeline development & data quality frameworks-Generative AI for workflow acceleration and insight automation-Competitive benchmarking (audience, pricing, SOV/SOS/SOM, market share)-Storytelling: converting complex model outputs into clear, business-ready narrativesWhat I Do-Lead end‑to‑end data science and analytics engagements — from scoping to delivery-Integrate disparate datasets and build scalable data foundations-Develop & operationalize ML models for media, CX, and marketing use cases-Build self-service analytics tools, dashboards, and automated reporting utilities-Create re‑usable frameworks, accelerators, and best practices for analytics delivery-Manage, coach, and grow high‑performing analytics teams-Drive client conversations on measurement design, model interpretation, and optimization strategyKnown for structured problem‑solving, precision in execution, and strong stakeholder management, I operate as a trusted advisor and a single point of accountability across analytics, technology, and business teams. I thrive in roles that require analytical depth, storytelling clarity, and the ability to transform data into measurable impact.

Experience

1. Senior Manager

   Dentsu Global Services

   Jul 2025 — Present

   Strategic LeadershipDefined and drove a unified analytics vision aligned with business and marketing priorities.Championed a data-driven culture across teams, integrating analytics into planning and optimization workflows.Led the development of measurement frameworks tailored to client objectives and business goals. Marketing Measurement & PerformanceDeveloped and implemented robust frameworks to track campaign effectiveness and define success metrics.Utilized advanced analytics to quantify marketing ROI and attribute performance across channels.Partnered cross-functionally to diagnose and address performance irregularities. Data & InsightsAutomated reporting by consolidating data from multiple platforms, enabling faster and more accurate insights.Created intuitive dashboards and visualizations to support weekly and monthly business reviews.Translated complex data into actionable insights and compelling narratives that demonstrated media impact. Stakeholder EngagementDelivered executive-level presentations with clear, data-backed marketing recommendations.Acted as a key stakeholder in the development of standardized dashboards and advanced analytics tools.Collaborated with marketing, product, and finance teams to align analytics strategies with broader business goals. Team Development & InnovationMentored Senior and Lead Analysts, fostering a culture of learning, innovation, and analytical excellence.Continuously explored new tools, methodologies, and industry trends to enhance analytics capabilities and maintain a competitive edge.

Education

• Savitribai Phule Pune University

  Bachelor of Engineering (BE), Civil Engineering

• Vishwakarma Institute of Information Technology

  Bachelor of Engineering - BE

• Symbiosis Centre for Distance Learning

  Post Graduate Diploma in Business Administration, Marketing

  2020 — 2022

Skills

• Online Advertising
• Powerpoint
• Microsoft Excel
• Autocad
• Power Bi
• Data Analysis
• Insight Generation
• R
• Microsoft Office
• Project Management
• Sql
• Research
• Cosmos
• Microsoft Powerpoint
• Microsoft Word