Raj Dhar
Growth & Product | Engagement | Retention Marketing | Full Stack Marketer | CRM & Marketing Automation | A/B Testing
- Role
- Growth Consultant at Indiginus
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Raj Dhar
Growth Manager with a proven track record of driving user-centric growth, product…
Experience
Growth Consultant
Jun 2024 — Present · Gurugram, IN
Developed and executed GTM strategies and event-based CRM automation, driving 38% uplift in lead-to-lease conversions and reducing sales cycle by 12 days• Built and scaled automated journeys across WhatsApp and Email (consultation reminders, drop-off recovery, reactivation flows), increasing engagement rate from 11% to 23%• Achieved 13% increase in qualified lead volume via CRO experiments on landing pages, CTAs, and multi-step forms using Hotjar heatmaps and session recordings• Reduced mid-funnel drop-offs by 22% through analytics-driven automation and personalized nurture sequences• Wireframed product pages and led cross-functional teams (3 developers, 2 designers, 2 content writers) to execute on growth initiatives aligned with business OKRs• Supported fundraising efforts by designing data-backed growth narratives and content strategies for investor presentations
Education
Y Combinator
Associate's degree, StartUp School
Gauhati University, Guwahati
Bachelor of Commerce - BCom, Business Administration, Management and Operations
2016 — 2019
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