Raj Desai
Senior Analyst @ Havas Media Network
- Role
- Senior Analyst at Havas Media Network
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Raj Desai
Senior Analytics & Measurement Strategist with over 5+ years of experience helping enterprise brands turn complex marketing and behavioral data into clear and actionable business decisions. I specialize in building and scaling measurement frameworks across paid media, digital experience, and cross-channel ecosystems.I\'ve partnered with global organizations across CPG, Healthcare, Retail, Media, and Technology to improve performance measurement, audience insights, and attribution. Spanning both B2B and B2C environments. My work typically sits at the intersection of analytics, marketing technology, and strategy enabling for reporting to be moved to real optimizations.Known for translating technical analysis into compelling story-telling narratives for senior leadership. I thrive the in cross-functional environments and enjoy ambiguous problem solving where data can unlock growth.Core Strengths: Measurement Strategy, SQL & Cloud Analytics, Tagging Architecture, Cross-Channel Performance, and Technology EnablementPortfolio: https://rajdesai.lovable.app/?utm_source=lovable-editor
Experience
Senior Analyst
Apr 2024 — Present · New York, NY, US
Accounts: Sanofi, Guardant Health• Owned analytics and measurement strategy across a portfolio of 12+ enterprise healthcare and CPG brands, supporting cross-functional media investment and performance optimization.• Designed and standardized KPI Frameworks and reporting methodologies, improving consistency, comparability, and decision-making across brands and channels.• Parterned with media planning, activation, investment teams, channel teams, and engineering to translate performance data into actionable optimization recommendations that inform budget allocation and campaign strategy• Built automated reporting pipelines using SQL, BigQuery, and Power BI to reduce manual reporting effort and accelerating insight delivery.• Analyzed audience performance, segmentation, and measurement results to identify drivers of efficiency performance across paid media campaigns.• Presented insights and story-telling performance narratives to client stakeholders, enabling data-backed strategic decision-making and long-term measurement development.
Education
Seton Hall University
Bachelor's degree, Economics
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