Rajdeep Sutradhar

Regional Vm and Markering Manager @Cheil India

IN

Handling Retail operation, VM and Marketing for Exclusive, GT and MT stores of Samsung Retail division.• Planned & executed BTL driven marketing campaigns in consultation with HO Marketing and Regional Sales.• Responsible for promotion of the Brand in East & ensured overall 4x visibility increase.• Strict adherence towards Regional and HO marketing budget. • POSM Deployments ensuring Campaign closure as per TAT.• New Store completely setup as per store planogram checking on VM installation, Merchandise planning, Store activation.• Planning PJP for training team and to touching all Branch Location, doing both OJT and Classroom training as per the requirement. • Monthly assessment on Product and operation guidelines for better productivity of team across region.• Weekly review on KRA & KPI and aligning team for smooth execution of required task.• Regular interaction with production Vendor on the production quality and commercial hygiene. • Smooth execution of new launch both Flagship and Mass Campaign and ensuring that Sales team getting full support in terms of visibility. • Ensuring all digital content updated as per the ongoing promotions and randomly checking Digital content status from cloud for no gap in market.• Quality Check of ongoing marketing campaign deployment and VM elements highlighting and resolving if any gap found.• Quarterly checking on Mystery Audit and Fixture audit of stores so that the basic hygiene are maintained in store as per guidelines.• POSM audit in warehouse checking on records for no gaps.

Globsyn Business School

Post Graduate Diploma in Management, Marketing & Finance

Calcutta University, Kolkata

B.Com (Hons), Accounts & Finance

ST.Helen School

ISC, Commece