Rajdeep Saha
Senior Marketing Executive @Senco Gold and Diamonds
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WORK HISTORY
Senior Marketing Executive @Senco Gold and Diamonds
Kolkata, IN
SEO Strategy: Developing and executing comprehensive SEO strategies to boost organic rankings and website visibility.Performance Marketing: Planning, implementing, and optimizing performance campaigns across various channels to achieve strong ROI.Google Business Profile: Managing and optimizing Google Business Profiles for local search visibility and customer engagement.Customer Engagement & CRM: Implementing strategies to enhance customer engagement and manage CRM for personalized communications.E-commerce Strategy: Contributing to and executing our e-commerce strategy to drive online sales and improve the digital customer experience.Data Analysis: Utilizing analytics tools to track, measure, and report on marketing performance, providing actionable insights.Content Management: Overseeing content calendars and ensuring content is optimized, engaging, and aligned with marketing goals.
EDUCATION
Vidyasagar University
Master of Business Administration - MBA
University of Calcutta
Bachelor of Commerce - BCom, Specialization in Buiness and Finance
EIILM-Kolkata
Master of Business Administration - MBA, Marketing|Digital Marketing|Finance
ABOUT RAJDEEP SAHA
Turning Data Into Gold | Performance Marketing | Multi-Brand Maestro | Masters of Business AdministrationSome marketers chase trends. I chase results—and I don’t stop until the numbers shine.Currently leading digital marketing at Senco Gold and Diamonds, I architect campaigns that blend creativity with analytics, transforming retail and e-commerce brands into household names.I’ve orchestrated full-funnel strategies across Meta Ads, Google Ads, OTT, and more—always with a laser focus on ROI.My toolkit? A robust mix of marketing automation, CRO, SEO, influencer marketing, AI-driven innovations, and customer journey mapping, powered by platforms like GA4, Looker Studio, MoEngage, and Netcore. I thrive on optimizing every touchpoint, leveraging AI technologies to enable smarter segmentation, predictive insights, and agile strategy adjustments that keep campaigns ahead of the curve.Beyond traditional marketing channels, I have built and managed dynamic influencer networks, crafting influencer-driven campaigns that amplify brand authenticity and visibility at scale. With a strategic approach that combines social listening and AI-enhanced analytics, I enhance campaign precision and audience engagement across luxury and retail segments.Recognized as the “Best Marketing Person 2024,” I believe in data-driven storytelling, AI-enhanced strategy, and seamless brand experiences that transform consumer journeys and deliver real-world business growth.Let’s connect if you’re passionate about-Performance marketing that drives impactful ROI-Influencer marketing that builds authentic brand connections-AI-powered marketing innovations and adaptive strategies-Multi-brand management in fast-paced, evolving ecosystems-Converting insights into decisive, actionable growth.When I’m not decoding campaign metrics, you’ll find me exploring the stock market, playing chess, or diving into the latest tech trends.Ready to turn your marketing ambitions into gold? Let’s connect.#DigitalMarketing #PerformanceMarketing #BrandGrowth #InfluencerMarketing #AIInnovations #Ecommerce #MarketingAutomation #DataDriven
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