Raj Biswas
Marketing Manager @Bajaj Capital Ltd
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WORK HISTORY
Marketing Manager @Bajaj Capital Ltd
Bangalore, IN
Plan and execute BTL marketing campaigns to generate qualified leads through corporate sessions, PSU tie-ups, school and college engagements, and society activation events.Organize and manage health camps, financial awareness drives, and community engagement activities to strengthen local market presence.Collaborate with sales teams to align event objectives with lead targets and business outcomes.Identify new partnership opportunities with corporates, institutions, and local associations to expand lead pipelines.Coordinate with vendors, agencies, and internal departments for event execution, branding setup, and post-activity reporting.Track performance metrics, maintain data of leads generated, and submit detailed activity reports and ROI analysis.Ensure all activities comply with brand guidelines and deliver a consistent brand experience.
EDUCATION
Institute of Management Study 194
Bachelor of Business Administration (BBA)
International School of Management, Germany
PGDM, Strategic Marketing Management and Operations Management
IILM
PGDM, Marketing
IILM Graduate School of Management
PGDM, Marketing/Marketing Management, General
ABOUT RAJ BISWAS
Dynamic and results-driven Marketing Manager with over 5 years of experience at IDFC FIRST Bank, specializing in crafting innovative marketing strategies to drive brand growth and customer engagement. Holding an MBA in Marketing from IILM Graduate School of Management, I bring a solid foundation in strategic planning, market analysis, and campaign management.Passionate about leveraging data-driven insights and creative solutions to deliver impactful marketing initiatives. Experienced in building cross-functional collaborations, optimizing campaigns for ROI, and contributing to the organization’s overall business objectives. Always eager to explore new trends and opportunities in the ever-evolving marketing landscape.
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